Advertising Operations and Audience Strategy Manager
- Hiring Organisation
- Rakuten Viber
- Location
- City of London, London, United Kingdom
projects (e.g., implementing a CDP, transitioning to cookieless solutions, or testing ID providers). Market Insight: Stay ahead of privacy regulations (GDPR/CCPA) and technical shifts (Privacy Sandbox) to ensure our data strategy remains compliant and competitive. Audience Segmentation: Build and maintain complex, high-performing audience segments … Party Data Strategy: Develop strategies to increase data collection points within the app while maintaining strict compliance with privacy regulations (GDPR, CCPA, ATT). Testing & Optimization: Run rigorous A/B tests on audience definitions and journey logic. Analyze performance data to refine targeting strategies and improve ROI. Cross ...