Business Systems Analyst
Belfast, Northern Ireland, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
JR United Kingdom
solutions that support overall business strategies, including creating custom fields, workflows, and automations. Identifies business requirements and translates into detailed technical system requirements. Designs and optimizes contact lifecycle stage management processes and lead management processes, including lead scoring, and routing, within all associated GTM stack tools. Analyze and optimize existing Marketing-to-Lead-to-Opportunity workflows to enhance … Cash processes, ensuring seamless data flow and alignment. Partner with the marketing team to design, execute, and optimize campaigns. Use A/B testing and multivariate analysis to improve campaign performance. Recommend changes to targeting, creative, and channel strategies based on data. Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing. Implement … Marketo). Work closely with marketing, sales, and product teams to align business objectives. Translate business goals into actionable data requirements and insights. Build insightful dashboards to track marketing campaign ROI, lead conversion rates, sales pipeline health, and QTC efficiency. Design and develop comprehensive Salesforce solutions that address complex business challenges Manage end-to-end Salesforce configuration, customization, and More ❯
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