Digital and Web Analyst
South East London, London, United Kingdom
Hybrid/Remote Options
Hybrid/Remote Options
iQ Student Accommodation Astor House
a Digital and Web Marketing Analyst who thrives on turning complex data into clear, actionable insights. This is your chance to shape the future of our digital strategy, optimise conversion rates, and drive measurable ROI across our channels. This is a pivotal role for someone who's equal parts analytical thinker and strategic storyteller, someone who can dive deep … and conversion rate optimisation. You'll lead on: Mining and structuring large datasets across all digital channels Owning and evolving our tagging, tracking, and attribution frameworks Driving CRO through experimentation, heatmaps, and user journey diagnostics Future-proofing measurement with server-side tagging, conversion APIs, and consent-aware tracking Collaborating with BI teams to build powerful dashboards and … Server-Side), and mobile analytics tools Experience with A/B and multivariate testing platforms (e.g. VWO) A strong grasp of cookieless attribution, incrementality testing, and MMM Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API) Confidence in working with first-party data, event schemas, and identity resolution Skills in Power BI and performance reporting across More ❯
Employment Type: Permanent, Work From Home
Salary: £60,000
Posted: