Content Marketing Lead
Brighton, Sussex, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
BrightLocal Ltd
and thought leader through original research, expert content, and industry insights. Ensure content aligns with educational and transactional-specific search intent, demand generation, and conversion goals. Develop content for lead generation and nurturing across the marketing funnel. Develop sales enablement content (e.g., case studies) to support sales & customer success. … and consistency. Foster a culture of creativity, experimentation, and data-driven decision-making. Provide regular feedback, set performance goals, and support professional growth. Analytics, optimisation and ROI Define and track key content KPIs (organic traffic, engagement, conversion rates, pipeline impact). Use GA4, HubSpot, Ahrefs, PowerBI/Looker … in SEO-driven content strategy, thought leadership, and demand generation. Deep understanding of how content integrates with digital marketing, including paid media, marketing automation, CRO, and personalisation. Ability to create content that supports sales enablement & customer success. Proven experience building, managing and motivating a high-performing content team. Expertise in More ❯
Employment Type: Permanent
Salary: GBP Annual
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