Head of CRM
- Location
- Lewes, England, United Kingdom
offices overlooking the river Ouse in Lewes, East Sussex. THE ROLE The Head of CRM owns the commercial performance of the Ancient + Brave customer base. Where acquisition brings customers in, this role is accountable for what happens next: how many stay, how long they stay, how much … long-term retention, across DTC and across all trading markets, setting the plan that the Senior CRM Manager translates into delivery. Map the full customer journey - first order, second order, subscription conversion, product expansion, lapse and win-back - and set the intervention, channel and message at each stage. Define ...