Senior Data Insights Analyst
Wallingford, England, United Kingdom
Zebra People | B Corp™
You’ll be personalising the experience on their website so it’s useful and relevant to all users who visit – think creating a smooth customer journey by creating recommendation engines to upsell and cross sell products. Here’s a bit more info on what you’ll be getting up … teams to create bespoke geographical pricing algorithms which balance supply/demand of products with achieving target margins across geographies. Understand the channels of customer acquisition and help calculate the ROI/attribution of each channel to desired outcomes. Experience in working with data coming from Google Analytics … Google Ads, Google shopping, Meta, Bing etc. would be well received. Work with their internal marketing team to Inform and improve customer loyalty programmes to understand which levers drive repeat purchasing and increase customer lifetime value to the business. Create data driven dashboards which help to track the More ❯
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