Head of Product Marketing
Birmingham, Staffordshire, United Kingdom
MBR Partners
This position is responsible for shaping the company's market differentiation, positioning, and sales strategies across specific industries and regions. To succeed, you must develop a strong grasp of customer needs, industry trends, competitive landscapes, and the company's product offerings. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing … strategy that delivers compelling, customer-focused content highlighting the company's solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth. Requirements Bachelor's degree in marketing, business administration, engineering, or a related field. Significant experience in related marketing roles, with demonstrated … resonate with each buyer persona. Comfortable working with complex technical products. Roles and Responsibilities: Strategy Leadership Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments. Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts. Manage marketing automation, social media presence, brand positioning, and budget forecasting. Build strategic partnerships and act More ❯
Employment Type: Permanent
Salary: GBP Annual
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