Marketing Manager
bolton, greater manchester, north west england, United Kingdom
Interbacs
are seeking a dynamic, experienced and results-driven Marketing Manager to join our team. The ideal candidate will possess a deep understanding of customer relationship management (CRM) practices and must have expertise in using HubSpot. This role will be pivotal in optimising CRM strategies, Content and Copywriting/… platform, ensuring it is optimised and fully integrated with other tools and systems. ◦ Manage CRM data quality, ensuring accurate and up-to-date customer records, lead tracking, segmentation, and reporting. ◦ Implement and manage HubSpot workflows, automation processes, and lead nurturing programs to maximise customer engagement. 2. … nurturing programs to generate MQLs 3. Data Management & Reporting: ◦ Work with Sales to analyse CRM data to provide actionable insights and reporting on customer behaviour, sales funnel performance, and campaign effectiveness. ◦ Regularly track key CRM metrics and KPIs, presenting performance data to leadership teams. ◦ Create and implement reporting More ❯
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