1 of 1 Customer Segmentation Jobs in Henley-on-Thames

CRM Specialist to join the team of a growing Henley based B2C business. Youll be responsible for shaping and delivering a global CRM and loyalty strategy that enhances the customer experience, improves retention, and drives long-term value. Working cross-functionally across marketing, eCommerce, retail, and external partners to bring innovative, data-led CRM initiatives to life. Key Responsibilities … Develop and execute the global CRM strategy and customer lifecycle communications. Lead the design, launch, and optimisation of our first loyalty programme. Manage the email marketing calendar, including campaign planning and A/B testing. Identify data opportunities for deeper customer segmentation and personalisation. Collaborate with internal teams and agencies on CRM and data integration projects. Analyse More ❯