21 of 21 Customer Segmentation Jobs in the Midlands

agile and efficient future state as part of the IT business transformation plan.This role involves leading the development, implementation, and maintenance of dynamic pricing strategies driven by data analysis, customer behaviour, purchasing trends, and market competition. This includes ensuring consistency across pricing mechanisms and contributing to IT transformation projects that enhance pricing systems and automation capabilities. The role requires … proven ability to develop data-driven pricing models, proficiency in analytical tools like Excel, SQL, Python, PowerBI, and experience with ERP or pricing. Key skills include: Statistical modelling, forecasting, customer segmentation, and pricing strategy optimisation. Strong communication, collaboration, and problem-solving abilities are essential, along with sharp attention to detail and the capability to manage multiple priorities in More ❯

our team. Based at our Head Office in Digbeth , the successful candidate will drive data-led decision-making across our marketing activities. Using Salesforce Marketing Cloud, focusing on optimising customer segmentation, refining audience selections, and analysing customer behaviours to support personalised, high-performing campaigns. You will also be responsible for delivering actionable insights to enhance customer engagement, retention, and loyalty, while ensuring data accuracy and regulatory compliance. By leveraging customer and marketing performance data, the CRM Insight Analyst plays a key part in supporting commercial growth and helping the business tell a compelling story through data. What you'll do: Apply analytical knowledge and measurement to determine the effectiveness of CRM, Marketing and Business … product development pipeline by providing insightful data analytics, models and metrics Support ad-hoc analysis requirements or data requests from key business stakeholders Aid the strategic development of the customer database, integrating new data sources and developing capabilities to meet business objectives Working with the CRM Manager to ensure the database is updated with analytical content to meet the More ❯

As a member of the Customer Insight Analytics team, you'll be responsible for interrogating complex customer level datasets to produce meaningful analysis using Data Science tools and techniques. Analytics within the team range from product/channel specific requests to Board level metrics. Meaningful insights cannot be created in isolation and require collaboration across the Customer Strategy, Insights & Propositions (CSI&P) team, bringing together research, analytics and external insights. In addition, supporting cohesion across the organisation is critical to embedding our new customer strategy and ensuring customer need is always front of mind. This is an exciting opportunity to join the Customer Strategy, Insights & Propositions team within the Customer, Brand & Engagement … function. Our purpose is to develop rich customer insight to drive the segmented customer strategy and design and deliver compelling propositions to support all our customers. At the heart of the customer strategy are our 17 million customers, who are at the forefront of every decision we make as a business. Every role, no matter its accountabilities More ❯

As a member of the Customer Insight Analytics team, you’ll be responsible for interrogating complex customer level datasets to produce meaningful analysis using Data Science tools and techniques. Analytics within the team range from product/channel specific requests to Board level metrics. Meaningful insights cannot be created in isolation and require collaboration across the Customer Strategy, Insights & Propositions (CSI&P) team, bringing together research, analytics and external insights. In addition, supporting cohesion across the organisation is critical to embedding our new customer strategy and ensuring customer need is always front of mind. This is an exciting opportunity to join the Customer Strategy, Insights & Propositions team within the Customer, Brand & Engagement … function. Our purpose is to develop rich customer insight to drive the segmented customer strategy and design and deliver compelling propositions to support all our customers. At the heart of the customer strategy are our 17 million customers, who are at the forefront of every decision we make as a business. Every role, no matter its accountabilities More ❯

Social network you want to login/join with: Role Profile: Technical Product Manager – Horizon Customer Data Platform (CDP) Role Summary: We are seeking a dynamic and technically strong Technical Product Manager (TPM) to lead the development and evolution of our Horizon Customer Data Platform (CDP). This platform is the cornerstone of our customer data strategy … integrating data from multiple sources to provide unified single customer views, data science models, actionable insights, reporting and personalized experiences across channels. The TPM will work at the intersection of engineering, data, and business to define and execute the roadmap, ensure robust data integrations, enable analytics capabilities, and maintain compliance and governance standards. Key Responsibilities Work in tandem with … Strategic Projects as well as wider stakeholders to evolve the product vision, strategy, and roadmap for Horizon CDP in alignment with company goals. Prioritize features and improvements based on customer needs, competitor landscape, business value, technical feasibility Technical Leadership Collaborate closely with data engineering, architecture, data science and activation teams to design scalable and robust platform with market leading More ❯

our team. Based at our Head Office in Digbeth , the successful candidate will support the execution of the CRM strategy by delivering targeted campaigns that meet business objectives and customer needs. You will also be responsible for building and deploying campaigns using Salesforce Marketing Cloud, managing customer segmentation, and monitoring performance to identify opportunities for optimisation. Working … under the direction of the Senior CRM Manager and alongside cross-functional teams, the CRM Executive plays a key role in driving customer retention, loyalty, and incremental revenue through effective CRM activity. What you'll do: Implement CRM campaigns for National Express Coach, Bus, and Transport Solutions, as well as Dublin Express Develop segmented customer journeys and personalised … campaigns based on customer behaviour and preference, to increase engagement, retention, referral and loyalty Write, brief, identify target audiences and execute email campaigns that drive customer engagement, increase retention and loyalty, and generate revenue growth Conduct A/B testing and optimisation to improve campaign performance and customer experience Collaborate with commercial, marketing, product, customer experience More ❯

patterns of shopping on our site and in general. The role Are you an expert in interpreting data? Here, you’ll be at the forefront of understanding and interpreting customer data to drive strategic decisions and enhance online customer experiences. So what does this mean day-to-day for you as a Web Analyst at NEXT, specifically? Presenting … reports and presentations that communicate actionable recommendations to a range of audiences. Interrogating large volumes of data from a range of sources, including transactional and online. Developing and maintaining customer segmentation models to identify distinct customer groups and tailor marketing strategies and product offerings accordingly. Proactively identifying opportunities to support improvements to the customer experience. Communicating More ❯

We are working with a large hospitality company who are looking to add a Data Scientist to their team to work across customer data. The data scientist will be involved in end-end deployment, building propensity, customer segmentation and CLV models to analyse the behaviour of customers and to work closely with marketing to inform decisions. Responsibilities … Partner with the wider IT teams to ensure requirements and solutions are implemented effectively Develop a range of data science solutions from statistical models to customer segmentations Drive development of data science models and best practices to align with the move towards a data led company Mentor and manage the junior data scientists on the team The role is … one day a week in Burton. Desired Skills and Experience: Data Scientist, Python, Segmentation, Propensity. #J-18808-Ljbffr More ❯

a forward-thinking organisation with deep heritage and a passion for innovation, working alongside cross-functional teams to deliver transformative insights and drive data maturity. KeyResponsibilities: OwnanddelivertheDataScienceroadmap,aligningwithbusinessgoalsanddigitalstrategy. Developanddeploydatasciencesolutionsincludingpredictivemodels,customersegmentation,andAI/MLdecisionengines. Manageandenhancethedatascienceenvironmentandtoolingforscalabilityandefficiency. Monitorandmaintaintheaccuracyandeffectivenessofdeployedmodels. CollaboratewithProduct,CRM,IT,andFinanceteamstoembeddatasciencesolutionsacrossthebusiness. Translatecomplexdatascienceoutputsintoclear,actionablebusinessinsights. Leadandmentorateamofjuniordatascientiststoensurehigh-qualitydeliveryandprofessionalgrowth. Actasadatasteward,improvingdataqualityacrossdigitalplatforms. KeySkills&Experience: 5+yearsexperienceindatascienceroles,preferablywithinfast-moving,multi-brandindustries. ExpertinPythonandSQLwithstrongstatisticalmodellingskills. ProficientinA/Btesting,significancetesting,anddatavisualisationtoolssuchasPowerBIorLooker. Strongstakeholdermanagementandcommunicationskills,abletotranslatetechnicalconceptsfornon More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯

The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key … is ideal. Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments. Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards. Technical Expertise: Proficiency in … lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization. People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments. Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships. Metrics More ❯