5 of 5 Customer Segmentation Jobs in Scotland

responsibilities will include: Assist in collecting, processing, and analysing marketing datasets to support data-driven decision‐making for client engagements, including campaign performance analysis, customer segmentation, and attribution modelling. Support the development and optimisation of agentic AI workflows for marketing use cases, including personalised content generation, audience segmentation … dashboards that track the impact of marketing investments, AI initiatives, and data-driven campaigns. Stay informed about emerging trends in agentic AI, marketing analytics, customer data platforms (CDPs), and data engineering, contributing to internal knowledge sharing and our community of practice. Connect to your skills and professional experience ...

Barclays Commercial Targeting and Modelling Manager, you will have responsibility for a named business line, and will drive the marketing strategy for customer contacts to deliver near-perfect/relevant targeting and commercial outcomes. You will have the opportunity to develop an end to end targeting strategy, including … direct mail. You will also be responsible for analysing performance trends and behaviour to identify opportunities to drive commercial benefits. Responsibilities Identification of customer needs, and development and delivery of a targeting strategy to support commercial plans. Working collaboratively across the team, deliver campaigns and analysis using a variety ...

model maintenance and future development. Designing, development, and implementation of statistical and machine learning models for various applications, including credit risk assessment, fraud detection, customer segmentation, and marketing optimisation. Monitoring model performance in real-time and identify any potential issues or biases. Leading training, mentoring, and knowledge-sharing ...

outcomes, as well as developing an end-to-end targeting strategy across various channels. The ideal candidate will have strong analytical experience, expertise in customer segmentation, and proficiency in tools like SQL and SAS. Benefits include a competitive salary and flexible working hours. #J-18808-Ljbffr ...

business. You will build trusted dashboards, investigate performance trends and work with stakeholders to identify opportunities in areas such as store performance, product ranging, customer behaviour, stock management and campaign effectiveness. This role would suit an analyst who enjoys combining hands-on technical work with commercial problem-solving … Evaluate product, category, store and channel performance to support ranging and investment decisions. Present regular performance updates and clear recommendations to senior stakeholders. Analyse customer behaviour, segmentation, retention and marketing campaign effectiveness. Support demand forecasting, stock analysis and supply-chain optimisation. What Success Looks Like During your first ...