1 of 1 Customer Segmentation Jobs in the South West

activity at BCS. The role leads and manages a central marketing team, ensuring alignment with the company's overall business goals, brand positioning and customer acquisition strategies. The role requires strong leadership, strategic vision and a deep understanding of marketing principles, combined with a data-driven approach to decision … brand positioning. Brand Management: Ensure strong brand consistency and visibility across all channels, strengthening BCS's reputation in the IT accreditation sector. Demand Generation & Customer Acquisition: Oversee marketing campaigns and initiatives to drive customer acquisition, engagement and retention. Digital Marketing & Data Analytics: Utilize data-driven insights to optimize … Communications: Oversee PR and corporate communications strategies to enhance external visibility and stakeholder engagement. Technology & Innovation: Leverage emerging marketing technologies and tools to enhance customer experiences and marketing efficiency. Work collaboratively with other BCS departments as required, to achieve common goals, share best practice, support projects, contribute to improvement More ❯