3 Customer Segmentation Jobs in the North West

Responsibilities: Manage the email marketing calendar, working with the Senior CRM Manager and the necessary stakeholders to ensure that emails align with the overall customer plan. Design and implement weekly emails including creating compelling copy, subject lines and design templates and briefing the design studio along with building the … emails in our email & customer data platform, Ometria. Manage the full sign off process for all emails, including Trading sign off, building strong relationships with Trading and eCommerce teams. Alongside the Senior CRM Manager, further develop and bring to life the lifecycle/automation campaigns from welcome journeys to … post purchase and retention primarily across email, but working with the wider digital team to incorporate other channels into the flows. Use customer segmentation data to tailor marketing communications, to increase relevancy and frequency of purchase. Promote a culture of test & learn to drive innovation and utilise the more »

channel CRM program across App, Email, and other touchpoints as relevant. You’ll be a part of a fast-paced environment, tasked with driving customer engagement and retention. Key Duties & Responsibilities: Plan and deliver effective communications for customer retention, revenue and engagement. Evaluate and improve CRM Comms. Automated … content, app push notifications, in-app messaging, and other touchpoint impacts. Leverage data to deliver a personalised and targeted journey for the Beauty Bay customer, and ensure a fluid journey exists to on site content. Ensure effective end-to-end delivery of CRM Comms including planning, briefing, copywriting, set … up, proofing, translation, implementation, and campaign/weekly reporting. Execute & help to develop customer segmentation , with communications that are appropriately targeted for best impact with territory and translation consideration. Drive success via the CRM testing programme , ensuring good visibility of overall results and testing mechanics to improve KPIs. more »

Fabrics & Wallcoverings with: Must have extensive copywriting experience Must have at least 5-7+ years digital marketing experience Must have an understanding of customer segmentation, value propositions & analytics Ideally will possess a degree relating to English Literature, Creative Writing etc. Any experience with interiors, fabrics or wallcoverings more »