1 of 1 Customer Value Proposition Jobs in Glasgow

This role sits at the intersection of commercial, product, and buyer insight. You'll lead early-stage discovery and validation work, turning complex customer needs into compelling value propositions, scalable go-to-market strategies, and differentiated positioning. You'll play a pivotal role in the success … quantitative research with buyers, stakeholders, and users to map needs, pain points, KPIs, and budget pathways. Validate and refine Tailo's value proposition in new verticals-starting with US higher education. Uncover and define clear routes to budget, from department-level to institutional procurement. Analyse the competitive … landscape and buyer decision-making processes. Value Proposition & Positioning Shape differentiated product positioning based on real-world insight and competitive gaps. Work with the product and GTM teams to translate customer needs into effective messaging and product strategies. Define buyer personas, JTBDs, and compelling narrative More ❯