Campaign & CRM Manager
- Location
- Birmingham, England, United Kingdom
Position Summary As Campaign & CRM Manager for ZEISS UK & Ireland, you will lead the strategy, planning, and execution of data-driven, multi-channel CRM programmes across B2B and B2C audiences—using insight, technology, and targeted communications to drive measurable business results. Responsibilities CRM Strategy and Plans: Develop … house capability. Identify and implement enhancements to workflows, integrations, and processes to improve efficiency and performance. Compliance & Governance: Ensure all CRM activity complies with data protection and privacy regulations (e.g. GDPR, opt-in/opt-out rules). Maintain robust processes for consent, preference management, and data ...