CRM Senior Capability & Innovations Lead
- Hiring Organisation
- Entain
- Location
- London, United Kingdom
- Salary
- £ 70 K
implement innovative CRM, AI and marketing technology solutions that enhance customer engagement, operational efficiency and commercial performance.Acting as the bridge between CRM, Martech, Product, Data Science, Commercial teams, Optimove and other strategic partners, you will ensure Entain continues to maximise value from its CRM technology investments while driving … business owner and subject matter expert for Optimove, maximising platform value and championing new capabilities.Partner with CRM, Martech, Product, Data Science and Commercial teams to prioritise and deliver CRM transformation initiatives.Build business cases for new CRM capabilities and technology investments, ensuring measurable commercial value.Lead cross-functional change initiatives ...