Senior Performance Marketing Contractor - Google Shopping & Bing
- Location
- Manchester, England, United Kingdom
level economics to shape structure and bids. Lead the Daily Trading Room: identify opportunities, isolate issues, and deploy rapid interventions. Work with Data/BI teams to operationalise performance‐based product movement rules, activation logic, and automated routing systems that dictate bidding exposure. Efficiency & Wastage Reduction Own wastage elimination … improve tracking approaches across PMax, Shopping Profit frameworks, and revenue tracking systems. Ensure structure and tracking changes are documented, measurable, and repeatable. Partner with Data Science to operationalise propensity segmentation. Own end‐to‐end conversion tracking integrity, including server‐side conversions API, GTM audits, feed attribution, and ongoing ...