Head of Performance Marketing
- Hiring Organisation
- Recruitment Solutions (North West) Ltd
- Location
- Manchester, Lancashire, United Kingdom
- Employment Type
- Full-Time
- Salary
- £70,000 - £80,000 per annum
planning and strategic trade decisions. Increase marketing profitability by continuously optimising campaigns, media buying, and targeting strategies using A/B testing, econometrics, and data modelling. Lead upper-funnel strategies (Awareness and consideration) to fuel the customer pipeline and align with brand and CRM initiatives. Deeply understand the digital … customer, segment behaviours, needs, value, and lifetime potential to inform media targeting and creative strategies. Work in partnership with the analytics and data science teams to improve multi-touch attribution, footfall measurement, and performance insights across all channels. Collaborate with the wider marketing team including Brand, CRM, eCommerce ...