Marketing Analytics Manager
- Hiring Organisation
- Harnham
- Location
- City of London, London, United Kingdom
personalisation. The Company A well-established consumer brand investing heavily in its customer and loyalty proposition. Analytics sits at the heart of decision-making, with strong visibility across senior stakeholders and a growing focus on data-driven customer engagement. The Role You will lead the analytics agenda … loyalty programme, delivering insights that improve customer retention, frequency, and lifetime value. Key responsibilities include: Defining the loyalty analytics strategy and influencing customer decision-making Driving customer segmentation and measuring the impact of loyalty initiatives Supporting personalised targeting, promotions, and CRM activity Building and enhancing reporting using ...