Lead Food Digital Analyst
- Location
- Greater London, England, United Kingdom
seeking a highly skilled and innovative Lead Food Digital Analyst to join M&S Online. The role quantifies and optimises the impact of Food Digital by connecting online engagement with in-store behaviour, enabling data-driven decisions that grow Food transactions and sales. It spans insight, analytics … driving decision making Insight development – Maintaining and developing the data pipeline and customer journey datasets that enable measurement of the Food customer journey across digital and in-store channels. Metric development – Defining and building unique metrics to capture the quality and impact of online activity. Causally quantify the incremental ...