Digital Analyst
UK

The median Digital Analyst salary in the UK is £45,249 per year according to job vacancies posted during the 6 months to 4 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
4 May 2024
Same period 2023 Same period 2022
Rank 694 709 789
Rank change year-on-year +15 +80 -79
Permanent jobs requiring a Digital Analyst 220 299 455
As % of all permanent jobs advertised in the UK 0.22% 0.29% 0.29%
As % of the Job Titles category 0.24% 0.32% 0.30%
Number of salaries quoted 206 133 315
10th Percentile £27,000 £37,500 £34,661
25th Percentile £35,000 £41,250 £45,000
Median annual salary (50th Percentile) £45,249 £50,000 £52,500
Median % change year-on-year -9.50% -4.76% +15.38%
75th Percentile £48,578 £61,250 £65,000
90th Percentile £60,000 £68,750 £79,500
UK excluding London median annual salary £45,249 £52,500 £50,000
% change year-on-year -13.81% +5.00% +11.11%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 93,212 94,769 150,357
% of permanent jobs with a recognized job title 94.62% 91.51% 96.09%
Number of salaries quoted 66,814 59,630 85,382
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,250 £81,250 £78,750
90th Percentile £90,000 £100,000 £96,225
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 4 May 2024.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 4 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +26 204 £45,249 -13.81% 41
UK excluding London -21 175 £45,249 -13.81% 22
Work from Home +14 110 £45,249 +6.47% 20
North of England -3 76 £45,249 -13.81% 4
Midlands +62 54 £35,000 -15.66% 7
West Midlands +61 48 £35,000 -6.67% 3
North West +41 40 £45,249 -13.81% 2
London +72 38 £50,000 -9.09% 21
Yorkshire +9 24 £45,249 -9.50% 1
South East -12 19 £49,500 -17.50% 8
Wales +23 13 £33,000 +10.00% 1
North East - 12 £45,249 - 2
South West -16 11 £50,000 -11.89% 1
East Midlands -11 6 £24,000 -51.02% 4
East of England +19 1 £72,500 +45.00% 1
Scotland -67 1 £45,000 +10.16% 1

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 4 May 2024, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 108 (49.09%) Analytics
2 96 (43.64%) Agile
3 92 (41.82%) Mentoring
4 91 (41.36%) Visualisation
5 78 (35.45%) Dashboard Development
6 76 (34.55%) BigQuery
6 76 (34.55%) SQL
7 74 (33.64%) Decision-Making
8 71 (32.27%) Data Collection
9 70 (31.82%) User Research
9 70 (31.82%) Coaching
10 48 (21.82%) Digital Forensics
11 30 (13.64%) Social Skills
12 29 (13.18%) Marketing
13 26 (11.82%) Google
14 25 (11.36%) Google Analytics
15 23 (10.45%) Adobe
16 22 (10.00%) Degree
17 21 (9.55%) ISO/IEC 17025
18 19 (8.64%) Data Visualisation
19 18 (8.18%) Tableau
19 18 (8.18%) Analytical Skills
19 18 (8.18%) Digital Analytics
19 18 (8.18%) Project Management
20 17 (7.73%) PRINCE2
20 17 (7.73%) Digital Marketing
21 16 (7.27%) ISO 9001
21 16 (7.27%) Case Management
22 15 (6.82%) Waterfall
23 14 (6.36%) Data Analysis

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 10 (4.55%) CMS
2 1 (0.45%) EPiServer
Applications
1 8 (3.64%) Microsoft PowerPoint
2 4 (1.82%) Microsoft Excel
2 4 (1.82%) Trello
3 2 (0.91%) Microsoft Office
Business Applications
1 1 (0.45%) Dynamics CRM
Cloud Services
1 25 (11.36%) Google Analytics
2 12 (5.45%) Google Tag Manager
2 12 (5.45%) Power Platform
3 8 (3.64%) Adobe Analytics
4 6 (2.73%) SaaS
5 5 (2.27%) GCP
6 4 (1.82%) Canva
7 3 (1.36%) Contentsquare
7 3 (1.36%) Siteimprove
8 2 (0.91%) Google Data Studio
8 2 (0.91%) WhatsApp
9 1 (0.45%) AWS
9 1 (0.45%) Dynamics 365
9 1 (0.45%) Microsoft 365
Communications & Networking
1 6 (2.73%) Wi-Fi
2 1 (0.45%) SMS
Database & Business Intelligence
1 76 (34.55%) BigQuery
2 18 (8.18%) Tableau
3 12 (5.45%) Power BI
4 7 (3.18%) Looker
5 5 (2.27%) QlikView
6 4 (1.82%) Power Query
7 2 (0.91%) Relational Database
8 1 (0.45%) SQL Server Reporting Services
8 1 (0.45%) Tableau Desktop
Development Applications
1 5 (2.27%) JIRA
General
1 30 (13.64%) Social Skills
2 29 (13.18%) Marketing
3 18 (8.18%) Analytical Skills
4 13 (5.91%) Police
5 11 (5.00%) Retail
6 9 (4.09%) Local Government
7 7 (3.18%) Finance
7 7 (3.18%) Public Sector
8 6 (2.73%) Public Speaking
9 5 (2.27%) Legal
9 5 (2.27%) Presentation Skills
10 4 (1.82%) Inclusion and Diversity
10 4 (1.82%) Law
11 3 (1.36%) Electronics
12 1 (0.45%) Aerospace
12 1 (0.45%) Banking
Libraries, Frameworks & Software Standards
1 4 (1.82%) CSS
1 4 (1.82%) HTML
1 4 (1.82%) Pandas
2 2 (0.91%) .NET
Miscellaneous
1 6 (2.73%) Product Ownership
1 6 (2.73%) Social Media
2 2 (0.91%) Freedom of Information
2 2 (0.91%) Freedom of Information Act
2 2 (0.91%) Marketing Technology
2 2 (0.91%) Onboarding
3 1 (0.45%) Analytical Mindset
3 1 (0.45%) Blog
3 1 (0.45%) CMDB
3 1 (0.45%) Digital Media
3 1 (0.45%) Enterprise Software
3 1 (0.45%) Life Science
3 1 (0.45%) PDA
3 1 (0.45%) Renewable Energy
3 1 (0.45%) Smart Energy
3 1 (0.45%) Video on Demand
3 1 (0.45%) Virtual Reality
Operating Systems
1 6 (2.73%) Mac OS
1 6 (2.73%) Windows
Processes & Methodologies
1 108 (49.09%) Analytics
2 96 (43.64%) Agile
3 92 (41.82%) Mentoring
4 91 (41.36%) Visualisation
5 78 (35.45%) Dashboard Development
6 74 (33.64%) Decision-Making
7 71 (32.27%) Data Collection
8 70 (31.82%) Coaching
8 70 (31.82%) User Research
9 48 (21.82%) Digital Forensics
10 19 (8.64%) Data Visualisation
11 18 (8.18%) Digital Analytics
11 18 (8.18%) Project Management
12 17 (7.73%) Digital Marketing
12 17 (7.73%) PRINCE2
13 16 (7.27%) Case Management
14 15 (6.82%) Waterfall
15 14 (6.36%) A/B Testing
15 14 (6.36%) Data Analysis
15 14 (6.36%) Forensic Analysis
Programming Languages
1 76 (34.55%) SQL
2 6 (2.73%) Python
3 4 (1.82%) R
4 2 (0.91%) Data Analysis Expressions
5 1 (0.45%) JavaScript
Qualifications
1 22 (10.00%) Degree
2 12 (5.45%) Security Cleared
3 2 (0.91%) DV Cleared
3 2 (0.91%) Master's Degree
4 1 (0.45%) APMP
4 1 (0.45%) BPSS Clearance
4 1 (0.45%) CFCE
4 1 (0.45%) Computer Science Degree
4 1 (0.45%) EnCE
Quality Assurance & Compliance
1 21 (9.55%) ISO/IEC 17025
2 16 (7.27%) ISO 9001
3 8 (3.64%) ISO/IEC 27001
4 7 (3.18%) Actionable Recommendations
5 2 (0.91%) QA
Systems Management
1 14 (6.36%) EnCase
Vendors
1 26 (11.82%) Google
2 23 (10.45%) Adobe
3 9 (4.09%) Cellebrite
4 8 (3.64%) Microsoft
5 6 (2.73%) Apple
6 5 (2.27%) Glassbox
7 4 (1.82%) Splunk
8 2 (0.91%) Canon
8 2 (0.91%) TikTok
8 2 (0.91%) Xerox
9 1 (0.45%) Capita
9 1 (0.45%) Ensighten
9 1 (0.45%) Facebook
9 1 (0.45%) Hotjar
9 1 (0.45%) MicroStrategy
9 1 (0.45%) Salesforce
9 1 (0.45%) Snapchat