Digital Analyst Jobs

Digital Analyst
UK

The median Digital Analyst salary in the UK is £46,315 per year, according to job vacancies posted during the 6 months leading to 30 May 2025.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
30 May 2025
Same period 2024 Same period 2023
Rank 598 687 681
Rank change year-on-year +89 -6 +137
Permanent jobs requiring a Digital Analyst 111 228 288
As % of all permanent jobs advertised in the UK 0.20% 0.22% 0.30%
As % of the Job Titles category 0.22% 0.23% 0.32%
Number of salaries quoted 25 211 127
10th Percentile £37,500 £27,500 £37,500
25th Percentile £40,750 £35,000 £41,250
Median annual salary (50th Percentile) £46,315 £45,249 £52,500
Median % change year-on-year +2.36% -13.81% +2.94%
75th Percentile £56,250 £47,772 £63,750
90th Percentile £63,750 £57,500 £68,750
UK excluding London median annual salary £45,612 £45,249 £50,000
% change year-on-year +0.80% -9.50% +5.26%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 50,066 97,923 88,829
% of permanent jobs with a recognized job title 90.36% 94.81% 91.43%
Number of salaries quoted 26,124 69,761 56,179
10th Percentile £28,750 £28,500 £32,500
25th Percentile £40,750 £38,500 £45,000
Median annual salary (50th Percentile) £55,000 £52,500 £60,000
Median % change year-on-year +4.76% -12.50% -
75th Percentile £73,750 £70,000 £80,000
90th Percentile £95,000 £90,000 £100,000
UK excluding London median annual salary £51,000 £50,000 £53,500
% change year-on-year +2.00% -6.54% +6.63%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 30 May 2025.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 30 May 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +48 100 £45,612 +0.80% 218
UK excluding London +91 81 £45,612 +0.80% 221
North of England +30 57 £42,500 -6.07% 51
North West +21 52 - - 28
London +100 25 £50,000 +1.01% 25
Work from Home +36 23 £46,315 +2.36% 102
Midlands +40 11 £45,000 +28.57% 44
Scotland +123 6 £48,004 +6.67% 8
East Midlands +43 6 £43,750 +45.83% 23
Yorkshire +38 5 £42,500 -6.07% 17
West Midlands +15 5 £45,724 +30.64% 20
South West +96 3 £52,500 +5.00% 22
South East +70 2 £57,500 +21.69% 65
East of England +47 2 - - 27

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 30 May 2025, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 62 (55.86%) Degree
2 61 (54.95%) Agile
2 61 (54.95%) Business Intelligence
3 58 (52.25%) Analytics
4 56 (50.45%) Power Platform
4 56 (50.45%) Social Skills
5 55 (49.55%) Power BI
6 49 (44.14%) Artificial Intelligence
7 48 (43.24%) Inclusion and Diversity
8 46 (41.44%) Digital Strategy
9 45 (40.54%) Technology Transformation
9 45 (40.54%) Data Analytics
9 45 (40.54%) Project Delivery
10 44 (39.64%) Organisational Skills
10 44 (39.64%) Alteryx
10 44 (39.64%) Time Management
11 24 (21.62%) Finance
11 24 (21.62%) Problem-Solving
12 20 (18.02%) Customer Experience
13 15 (13.51%) SQL
13 15 (13.51%) Banking
14 14 (12.61%) Stakeholder Management
14 14 (12.61%) Strategic Thinking
14 14 (12.61%) Product Ownership
15 13 (11.71%) Data Analysis
16 11 (9.91%) User Experience
16 11 (9.91%) Visualisation
17 10 (9.01%) Decision-Making
17 10 (9.01%) Influencing Skills
17 10 (9.01%) Product Management

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (3.60%) Confluence
2 1 (0.90%) SharePoint
Applications
1 8 (7.21%) Microsoft Excel
2 5 (4.50%) Microsoft Office
3 1 (0.90%) Microsoft PowerPoint
3 1 (0.90%) MS Visio
Business Applications
1 2 (1.80%) Maximo
2 1 (0.90%) Dynamics CRM
2 1 (0.90%) Dynamics GP
Cloud Services
1 56 (50.45%) Power Platform
2 9 (8.11%) Google Analytics
3 8 (7.21%) Microsoft 365
4 6 (5.41%) AWS
5 4 (3.60%) Adobe Creative Cloud
6 3 (2.70%) Google Tag Manager
7 2 (1.80%) Adobe Analytics
7 2 (1.80%) Azure
7 2 (1.80%) Cloud Computing
8 1 (0.90%) Dynamics 365
8 1 (0.90%) GCP
8 1 (0.90%) Miro
8 1 (0.90%) OneDrive
Communications & Networking
1 6 (5.41%) Internet
2 2 (1.80%) Firewall
3 1 (0.90%) TCP/IP
Database & Business Intelligence
1 55 (49.55%) Power BI
2 5 (4.50%) MySQL
2 5 (4.50%) RDBMS
2 5 (4.50%) Relational Database
3 4 (3.60%) Looker
3 4 (3.60%) Tableau
4 1 (0.90%) Electronic Patient Records
Development Applications
1 5 (4.50%) JIRA
2 2 (1.80%) Visual Website Optimizer
3 1 (0.90%) Burp Suite
3 1 (0.90%) Metasploit
General
1 56 (50.45%) Social Skills
2 48 (43.24%) Inclusion and Diversity
3 44 (39.64%) Organisational Skills
4 24 (21.62%) Finance
5 15 (13.51%) Banking
6 10 (9.01%) Financial Institution
6 10 (9.01%) Influencing Skills
7 9 (8.11%) Analytical Skills
7 9 (8.11%) Marketing
8 5 (4.50%) Digital Healthcare
8 5 (4.50%) Local Government
8 5 (4.50%) Pharmaceutical
9 4 (3.60%) Retail
10 3 (2.70%) Advertising
10 3 (2.70%) Manufacturing
10 3 (2.70%) Public Sector
11 2 (1.80%) Games
11 2 (1.80%) Presentation Skills
12 1 (0.90%) Law
12 1 (0.90%) Legal
Libraries, Frameworks & Software Standards
1 5 (4.50%) FHIR
1 5 (4.50%) JSON
2 4 (3.60%) CSS
2 4 (3.60%) HTML
Miscellaneous
1 14 (12.61%) Product Ownership
2 5 (4.50%) LIMS
3 4 (3.60%) Onboarding
4 3 (2.70%) Management Information System
5 2 (1.80%) IoT
5 2 (1.80%) Smart City
5 2 (1.80%) Social Media
6 1 (0.90%) Cyber Defence
6 1 (0.90%) Cyber Threat
6 1 (0.90%) Cybercrime
6 1 (0.90%) Data Structures
6 1 (0.90%) Multi-touch
6 1 (0.90%) NHS
6 1 (0.90%) PMI
6 1 (0.90%) Security Posture
Operating Systems
1 3 (2.70%) Linux
1 3 (2.70%) Windows
2 1 (0.90%) Mac OS
Processes & Methodologies
1 61 (54.95%) Agile
1 61 (54.95%) Business Intelligence
2 58 (52.25%) Analytics
3 49 (44.14%) Artificial Intelligence
4 46 (41.44%) Digital Strategy
5 45 (40.54%) Data Analytics
5 45 (40.54%) Project Delivery
5 45 (40.54%) Technology Transformation
6 44 (39.64%) Time Management
7 24 (21.62%) Problem-Solving
8 20 (18.02%) Customer Experience
9 14 (12.61%) Stakeholder Management
9 14 (12.61%) Strategic Thinking
10 13 (11.71%) Data Analysis
11 11 (9.91%) User Experience
11 11 (9.91%) Visualisation
12 10 (9.01%) Decision-Making
12 10 (9.01%) Journey Map
12 10 (9.01%) Product Management
13 7 (6.31%) Actionable Insight
Programming Languages
1 15 (13.51%) SQL
2 7 (6.31%) JavaScript
3 5 (4.50%) PowerShell
3 5 (4.50%) Python
4 1 (0.90%) Perl
4 1 (0.90%) R
4 1 (0.90%) VBA
Qualifications
1 62 (55.86%) Degree
2 4 (3.60%) BPSS Clearance
3 3 (2.70%) Numerate Degree
4 2 (1.80%) SC Cleared
4 2 (1.80%) Security Cleared
5 1 (0.90%) CBAP
5 1 (0.90%) CEH
5 1 (0.90%) CFCE
5 1 (0.90%) CISM
5 1 (0.90%) CISSP
5 1 (0.90%) CSPO
5 1 (0.90%) DBS Check
5 1 (0.90%) EnCE
5 1 (0.90%) GIAC
5 1 (0.90%) OSCP
5 1 (0.90%) PMI Certification
5 1 (0.90%) Six Sigma Green Belt
Quality Assurance & Compliance
1 5 (4.50%) HL7
2 2 (1.80%) QA
3 1 (0.90%) Data Quality
3 1 (0.90%) GDPR
3 1 (0.90%) PMO
Systems Management
1 1 (0.90%) EnCase
1 1 (0.90%) FTK
1 1 (0.90%) Nessus
Vendors
1 44 (39.64%) Alteryx
2 9 (8.11%) Google
3 7 (6.31%) Microsoft
4 6 (5.41%) Adobe
5 3 (2.70%) Salesforce
6 2 (1.80%) Optimizely
6 2 (1.80%) ServiceNow
7 1 (0.90%) Instagram
7 1 (0.90%) Maxymiser
7 1 (0.90%) Medallia
7 1 (0.90%) Sage
7 1 (0.90%) SAP
7 1 (0.90%) Sun