Marketing Science Lead
- Hiring Organisation
- Sky
- Location
- Brentford, Middlesex, United Kingdom
- Employment Type
- Permanent
- Salary
- GBP Annual
Lead, you will be Sky's senior technical owner for media measurement standards, responsible for building and embedding a unified measurement framework across ATL, digital, testing, econometrics and campaign reporting. You will define the KPIs, methodology principles, evidential standards and confidence thresholds that determine how media performance is assessed … selection, power and KPI definition through to evaluation, interpretation and recommendation. Reporting into the Head of Media Effectiveness, you will work closely with Econometrics, Digital Marketing, Media Planning, Media Strategy, Test & Learn and Publicis to connect measurement approaches into one practical framework for investment decision-making. This ...