Digital Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 25 April 2024 with a comparison to the same period in the previous 2 years.

6 months to
25 Apr 2024
Same period 2023 Same period 2022
Rank 334 432 336
Rank change year-on-year +98 -96 -114
Permanent jobs citing Digital Marketing 846 755 1,751
As % of all permanent jobs advertised in the UK 0.86% 0.72% 1.14%
As % of the Processes & Methodologies category 1.00% 0.75% 1.19%
Number of salaries quoted 504 520 1,026
10th Percentile £26,250 £29,975 £27,500
25th Percentile £31,250 £39,688 £37,500
Median annual salary (50th Percentile) £41,750 £50,250 £50,000
Median % change year-on-year -16.92% +0.50% -4.76%
75th Percentile £57,500 £71,563 £66,250
90th Percentile £73,750 £87,500 £86,250
UK excluding London median annual salary £35,000 £45,000 £45,000
% change year-on-year -22.22% - -

All Process and Methodology Skills
UK

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,476 100,576 147,122
As % of all permanent jobs advertised in the UK 86.05% 95.63% 95.59%
Number of salaries quoted 59,789 58,947 82,930
10th Percentile £29,000 £34,000 £33,476
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,700 £60,000
Median % change year-on-year -10.86% +2.83% +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 25 April 2024.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 25 April 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +124 776 £42,500 -19.05% 494
UK excluding London +89 545 £35,000 -22.22% 319
Work from Home +149 451 £45,000 -18.18% 261
London +110 264 £55,000 -12.00% 196
South East +76 239 £35,000 -22.22% 65
North of England +119 110 £42,500 +3.03% 107
Midlands +61 87 £35,000 -15.15% 67
North West +69 75 £46,250 +8.82% 67
West Midlands +52 55 £35,000 -22.22% 33
South West -76 42 £38,125 -19.74% 35
Yorkshire +106 33 £39,500 +25.40% 34
East Midlands +6 32 £34,000 -15.00% 34
Northern Ireland - 25 £35,000 - 4
Scotland -82 23 £50,000 +42.86% 13
East of England +19 15 £35,000 -30.00% 36
Wales +2 4 £36,000 -31.43% 4
North East +1 2 £43,750 -16.67% 7

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (7.45%) CMS
2 52 (6.15%) WordPress
3 33 (3.90%) SharePoint
4 10 (1.18%) Drupal
4 10 (1.18%) Microsoft Exchange
5 8 (0.95%) Joomla!
5 8 (0.95%) Umbraco
6 7 (0.83%) Apache Spark
7 6 (0.71%) Apache
7 6 (0.71%) nginx
8 4 (0.47%) Adobe Experience Manager
8 4 (0.47%) Confluence
8 4 (0.47%) IIS
9 2 (0.24%) Kentico
9 2 (0.24%) SAS
10 1 (0.12%) EPiServer
10 1 (0.12%) Skype for Business
Applications
1 46 (5.44%) Microsoft Excel
1 46 (5.44%) Microsoft Office
2 25 (2.96%) Microsoft PowerPoint
3 23 (2.72%) Photoshop
4 18 (2.13%) Adobe Illustrator
5 14 (1.65%) Adobe Creative Suite
6 11 (1.30%) InDesign
7 9 (1.06%) Adobe After Effects
8 8 (0.95%) Trello
9 5 (0.59%) OrCAD
10 4 (0.47%) Doxygen
10 4 (0.47%) InfoPath
10 4 (0.47%) Spreadsheet
11 3 (0.35%) Adobe XD
11 3 (0.35%) Blender
11 3 (0.35%) CINEMA 4D
11 3 (0.35%) Sketch
12 2 (0.24%) Adobe Premiere
12 2 (0.24%) FileZilla
12 2 (0.24%) Fusion 360
Business Applications
1 20 (2.36%) Shopify
2 17 (2.01%) Magento
3 7 (0.83%) Dynamics CRM
4 5 (0.59%) Payment Gateway
5 3 (0.35%) Sage 200
5 3 (0.35%) SAP CX
6 2 (0.24%) Salesforce CRM
6 2 (0.24%) SAP ERP
7 1 (0.12%) Adobe Campaign
7 1 (0.12%) SAP CRM
Cloud Services
1 81 (9.57%) Google Analytics
2 43 (5.08%) Azure
2 43 (5.08%) Power Platform
3 37 (4.37%) AWS
4 31 (3.66%) Microsoft 365
5 30 (3.55%) Google Ads
6 23 (2.72%) Figma
7 20 (2.36%) SaaS
8 14 (1.65%) Azure DevOps
9 12 (1.42%) Canva
9 12 (1.42%) Cloud Computing
9 12 (1.42%) GCP
9 12 (1.42%) GitHub
10 10 (1.18%) Power Automate
11 9 (1.06%) Adobe Creative Cloud
12 7 (0.83%) Adobe Analytics
12 7 (0.83%) Entra ID
12 7 (0.83%) MailChimp
12 7 (0.83%) OneDrive
12 7 (0.83%) PaaS
Communications & Networking
1 184 (21.75%) Broadband
2 18 (2.13%) HTTP
3 16 (1.89%) MQTT
4 14 (1.65%) DNS
5 9 (1.06%) LTE
5 9 (1.06%) Modbus
5 9 (1.06%) TCP/IP
5 9 (1.06%) Wireless
6 8 (0.95%) 3G
6 8 (0.95%) Ethernet
7 7 (0.83%) 4G
7 7 (0.83%) Intranet
7 7 (0.83%) Wi-Fi
8 6 (0.71%) Bluetooth
8 6 (0.71%) FTP
8 6 (0.71%) GPRS
8 6 (0.71%) LoRaWAN
8 6 (0.71%) Network Security
9 3 (0.35%) Internet
9 3 (0.35%) RS-485
Database & Business Intelligence
1 43 (5.08%) Power BI
2 24 (2.84%) Tableau
3 22 (2.60%) PostgreSQL
4 13 (1.54%) Looker
5 9 (1.06%) MongoDB
6 7 (0.83%) SQL Server
6 7 (0.83%) SQLite
7 6 (0.71%) Data Lake
7 6 (0.71%) GIS
7 6 (0.71%) MySQL
7 6 (0.71%) Redis
8 5 (0.59%) Amazon Aurora
8 5 (0.59%) Amazon Redshift
8 5 (0.59%) Hadoop
8 5 (0.59%) Relational Database
9 4 (0.47%) BigQuery
9 4 (0.47%) Jackrabbit
10 3 (0.35%) Big Data
11 2 (0.24%) Metadata
11 2 (0.24%) Power Query
Development Applications
1 38 (4.49%) Git
2 27 (3.19%) JIRA
3 17 (2.01%) Visual Studio
4 16 (1.89%) Subversion
5 12 (1.42%) Jenkins
6 11 (1.30%) Eclipse
7 5 (0.59%) Maven
8 4 (0.47%) Bitbucket
8 4 (0.47%) GitLab
9 2 (0.24%) CircleCI
9 2 (0.24%) LabVIEW
9 2 (0.24%) Selenium
9 2 (0.24%) Visual Studio Code
9 2 (0.24%) WebDriver
10 1 (0.12%) Dreamweaver
10 1 (0.12%) TeamCity
10 1 (0.12%) webpack
General
1 846 (100.00%) Marketing
2 241 (28.49%) Finance
3 229 (27.07%) Advertising
4 227 (26.83%) Social Skills
5 192 (22.70%) Telecoms
6 179 (21.16%) Manufacturing
6 179 (21.16%) Public Sector
7 176 (20.80%) Electronics
8 118 (13.95%) Analytical Skills
9 59 (6.97%) Retail
10 56 (6.62%) Organisational Skills
11 34 (4.02%) Brand Awareness
12 26 (3.07%) Publishing
13 23 (2.72%) French Language
14 22 (2.60%) Presentation Skills
15 21 (2.48%) Inclusion and Diversity
16 14 (1.65%) Law
17 13 (1.54%) Legal
18 12 (1.42%) Games
19 8 (0.95%) Banking
Job Titles
1 213 (25.18%) Lead
2 78 (9.22%) Developer
3 52 (6.15%) Analyst
3 52 (6.15%) Senior
4 35 (4.14%) Project Manager
5 30 (3.55%) Designer
6 27 (3.19%) Digital Project Manager
6 27 (3.19%) Support Engineer
7 26 (3.07%) Electronics Engineer
8 25 (2.96%) Digital Executive
8 25 (2.96%) Software Engineer
9 23 (2.72%) Embedded Engineer
9 23 (2.72%) Marketing Manager
10 21 (2.48%) Junior
10 21 (2.48%) Web Manager
11 19 (2.25%) Consultant
11 19 (2.25%) Web Developer
12 18 (2.13%) Marketing Executive
13 17 (2.01%) Data Analyst
13 17 (2.01%) Digital Analyst
Libraries, Frameworks & Software Standards
1 95 (11.23%) HTML
2 82 (9.69%) CSS
3 27 (3.19%) React
4 25 (2.96%) .NET
5 23 (2.72%) AngularJS
6 20 (2.36%) Flask
7 14 (1.65%) Django
8 13 (1.54%) Laravel
9 11 (1.30%) Svelte
9 11 (1.30%) Vue
10 10 (1.18%) ASP.NET
10 10 (1.18%) HTML5
11 9 (1.06%) .NET Framework
11 9 (1.06%) HTML5 Canvas
11 9 (1.06%) Tailwind CSS
12 8 (0.95%) Node.js
13 7 (0.83%) jQuery
13 7 (0.83%) Qt
14 6 (0.71%) LDAP
14 6 (0.71%) WCF
Miscellaneous
1 193 (22.81%) Marketing Technology
2 128 (15.13%) Social Media
3 31 (3.66%) Blog
4 26 (3.07%) Graphic Design
5 22 (2.60%) Algorithms
5 22 (2.60%) IoT
6 21 (2.48%) Product Ownership
7 18 (2.13%) Self-Motivation
8 17 (2.01%) Embedded Systems
9 12 (1.42%) FPGA
9 12 (1.42%) Mobile App
10 11 (1.30%) Digital Media
10 11 (1.30%) Onboarding
10 11 (1.30%) Photography
11 10 (1.18%) Arduino
11 10 (1.18%) Video Editing
12 9 (1.06%) Blockchain
12 9 (1.06%) FMCG
12 9 (1.06%) VHDL
13 8 (0.95%) Driving Licence
Operating Systems
1 53 (6.26%) Linux
2 44 (5.20%) Windows
3 4 (0.47%) Android
3 4 (0.47%) VMS
4 2 (0.24%) Apple iOS
4 2 (0.24%) Embedded Linux
4 2 (0.24%) Windows Server
Processes & Methodologies
1 373 (44.09%) Analytics
2 204 (24.11%) Business Intelligence
3 193 (22.81%) Matrix Organization
4 192 (22.70%) Process Improvement
5 190 (22.46%) Data Strategy
6 187 (22.10%) Data Collection
7 186 (21.99%) Use Case
8 185 (21.87%) Business Case
9 184 (21.75%) Regulatory Change
10 176 (20.80%) Programme Management
11 132 (15.60%) SEO
12 112 (13.24%) Problem-Solving
13 102 (12.06%) Project Management
14 98 (11.58%) E-Commerce
15 96 (11.35%) User Experience
16 80 (9.46%) Marketing Strategy
17 79 (9.34%) CRM
17 79 (9.34%) Customer Experience
18 73 (8.63%) Software Engineering
19 65 (7.68%) Agile
Programming Languages
1 78 (9.22%) SQL
2 77 (9.10%) JavaScript
3 75 (8.87%) Python
4 68 (8.04%) C
5 43 (5.08%) PHP
6 41 (4.85%) C#
6 41 (4.85%) C++
7 20 (2.36%) Java
7 20 (2.36%) TypeScript
8 16 (1.89%) Embedded C
9 15 (1.77%) PowerShell
10 9 (1.06%) R
11 8 (0.95%) Bash
11 8 (0.95%) Embedded C++
11 8 (0.95%) Go
12 6 (0.71%) MATLAB
13 5 (0.59%) T-SQL
14 4 (0.47%) Assembly Language
14 4 (0.47%) Bicep
14 4 (0.47%) VBA
Qualifications
1 201 (23.76%) Degree
2 28 (3.31%) Computer Science Degree
3 15 (1.77%) Master's Degree
4 4 (0.47%) CISSP
4 4 (0.47%) MBA
5 3 (0.35%) Azure Certification
5 3 (0.35%) DBS Check
5 3 (0.35%) Microsoft Certification
5 3 (0.35%) PMI Certification
6 2 (0.24%) AWS Certification
6 2 (0.24%) BPSS Clearance
6 2 (0.24%) HND
7 1 (0.12%) HNC
7 1 (0.12%) MCSA
7 1 (0.12%) PhD
7 1 (0.12%) PRINCE2 Certification
7 1 (0.12%) SC Cleared
7 1 (0.12%) Security Cleared
7 1 (0.12%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 30 (3.55%) QA
2 16 (1.89%) Accessibility
3 12 (1.42%) Actionable Recommendations
4 7 (0.83%) Data Quality
5 6 (0.71%) GDPR
6 4 (0.47%) IEC 61131
6 4 (0.47%) JTAG
7 2 (0.24%) ISO 26262
7 2 (0.24%) ISO 9001
7 2 (0.24%) MISRA
7 2 (0.24%) PMO
8 1 (0.12%) ISO 9000
8 1 (0.12%) ISO/IEC 27001
8 1 (0.12%) SLA
System Software
1 36 (4.26%) Firmware
2 13 (1.54%) Embedded Firmware
3 11 (1.30%) Docker
4 4 (0.47%) Active Directory
5 3 (0.35%) NFS
5 3 (0.35%) VMware Infrastructure
6 2 (0.24%) Hyper-V
7 1 (0.12%) Virtual Machines
7 1 (0.12%) VMware NSX
Systems Management
1 12 (1.42%) Terraform
2 4 (0.47%) Active Directory Federation Services
3 2 (0.24%) Argo
3 2 (0.24%) Kubernetes
4 1 (0.12%) Microsoft Intune
4 1 (0.12%) systemd
4 1 (0.12%) Systems Management Server (SMS)
4 1 (0.12%) vCenter Server
Vendors
1 181 (21.39%) SAP
2 115 (13.59%) Google
3 108 (12.77%) Microsoft
4 61 (7.21%) Adobe
5 23 (2.72%) Facebook
6 19 (2.25%) Instagram
7 17 (2.01%) Salesforce
8 15 (1.77%) TikTok
9 13 (1.54%) Ahrefs
10 11 (1.30%) EMC
10 11 (1.30%) HubSpot
10 11 (1.30%) Twitter
11 8 (0.95%) NVIDIA
11 8 (0.95%) YouTube
12 7 (0.83%) WooCommerce
13 5 (0.59%) Glassbox
14 4 (0.47%) dotdigital
14 4 (0.47%) Pinterest
14 4 (0.47%) Screaming Frog
14 4 (0.47%) Snapchat