across email, web, in-app, and related customer communication channels.Develop segmentation, targeting, personalization, and experimentation frameworks that improve campaign effectiveness.Partner with product, e-commerce, analytics, content, engineering, and marketing teams to align lifecycle programs with business priorities.Analyze campaign and customer performance data, identifying opportunities for optimization, cross … team members while helping establish scalable lifecycle marketing best practices.What You BringExperience leading CRM, lifecycle marketing, retention, or customer engagement programs for e-commerce, subscription, software, technology, or customer-centric businesses.Strong understanding of segmentation, customer journey design, personalization, marketing automation, and performance measurement.Ability to translate data ...