PPC Manager
Glasgow, Lanarkshire, Scotland, United Kingdom
Central Employment Agency (North East) Limited
of Paid Media. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting. Key Responsibilities: Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing), Meta (Facebook & Instagram), and Pinterest. Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals. Conduct keyword research, audience … targeting, and competitive analysis. Create compelling ad copy and creative briefs that drive engagement and conversions. Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms. A/B test ad variations, landing pages, and targeting strategies. Provide regular performance reports and strategic insights to stakeholders. Stay up to date on … digital advertising trends, algorithm changes, and platform updates. Requirements: 3+ years of experience in PPC campaign management. Proven track record of success across Google Ads, Microsoft Ads, Meta, and Pinterest. Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards. Experience managing large budgets and scaling campaigns profitably. Ability to write More ❯
Employment Type: Permanent
Salary: £35,000
Posted: