Performance Creative Strategist
Liverpool, Merseyside, England, United Kingdom
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This role involves turning data into ad creative that drives results. Positioned between growth and creative, the strategist develops performance driven ideas and brings them to life across Meta, Google, TikTok, Programmatic Display, and Amazon Ads. Responsibilities include writing clear briefs, collaborating with designers and editors to produce ads, and partnering with media buyers to test and optimise … performance. Ideal for someone who's passionate about creating ads that not only look great but also convert. THE PERFORMANCE CREATIVE STRATEGIST ROLE: Create clear, performance-driven creative briefs using campaign goals, data, and platform best practices Turn audience insights and funnel metrics into actionable strategies for paid media Develop messaging frameworks, hooks, and concepts that align with business … UGC, motion graphics, product demos, branded content) Ensure creatives are tailored to the platform, audience, and funnel stage Collaborate with media buyers to launch and test creatives across Meta, Google, and Amazon Track key performance metrics (CTR, CVR, ROAS, CPA) and uncover growth drivers Analyse top- performing creatives and apply learnings to future work Build and update creative testing More ❯
Employment Type: Full-Time
Salary: £40,000 - £50,000 per annum
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