26 to 50 of 124 Google Analytics Jobs in London

marketing technology — and actually enjoys doing it — you're in the right place. Find us on Instagram: @optimizely Optimizely is seeking an experienced Marketing Analytics Lead, to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain. This … working cross-functionally to implement process and change within the organization. Data-Driven Action Requirements: Leverage large-scale marketing performance data using advanced analytics and data science techniques (e.g., predictive modeling, segmentation, regression analysis) to identify actionable insights. Drive digital, web, demand and pipeline analytics. Build and refine predictive ...

attention to detail to ensure webpages are correct and compliant at time of publishingPartner with cross-functional teams such as content, design, marketing and analytics to adopt a test and learn approach for best web practicesAct as a liaison between design, engineering, marketing, and other departments to ensure seamless … operations, including developing and enforcing best practices for web - responsive design, content reuse, QA best practices, etcEstablish feedback loops with engineering, marketing, business product, analytics for deeper understanding and response to customer needs and product behaviourCollaborate with research team to analyse and prioritise iterative improvements to the customer journeyBe ...

decisions. MI & Insight Delivery — Produce clear, actionable reporting that drives commercial performance and highlights opportunities for growth. Google Analytics Ownership — Manage multiple GA properties across our brands, including shaping the business case for GA360. Tagging & Tracking Governance — Own Google Tag Manager, CookieBot and all tracking containers, ensuring … here if you bring: Significant experience in web analytics, digital marketing , and multi-site environments Deep expertise in the Google Marketing Suite — GA, GTM, BigQuery, Data Studio Strong capability with Excel, QlikSense , and basic SQL Experience with cross-domain tracking, CMPs (e.g., CookieBot) and data protection principles Familiarity ...

closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews). Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts. … Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations. Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency. Mentorship & Team Support: Provide guidance and support ...

video player.- Description The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.- Description Google Analytics sets this cookie to store and count page views.- Description Google Analytics sets this cookie to calculate visitor, session … campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.- Description YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.- Description This ...

Communications, Media Studies, Art History or English is recommended. Experience with email marketing or other digital marketing production is required. Experience with web analytics (Google Analytics 4) a plus. PERSONAL ATTRIBUTES Ability to communicate in a professional manner with a wide variety of people including written ...

ensure rapid execution of updates. Performance Analysis & Reporting Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities. Insights Translation: Synthesize complex data from test results into actionable recommendations. Help … Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI. Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimize dynamic audience segments for targeted messaging. Technology & Platform Operations Platform Operations: Act as the super-user and administrator for our stack ...

best practices. Good knowledge of HTML, JavaScript rendering and modern web technologies. Experience using enterprise-level SEO crawling and monitoring tools. Working knowledge of Google Analytics, Google Search Console and SEO reporting platforms. Experience working closely with developers, technology teams or product teams. Proven experience supporting ...

ensure rapid execution of updates. Performance Analysis & Reporting Real‐Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real‐time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities. Insights Translation: Synthesize complex data from test results into actionable recommendations. Help … Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI. Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimise dynamic audience segments for targeted messaging. Technology & Platform Operations Platform Operations: Act as the super‐user and administrator for our stack ...

knowledge-led environment, with a strong focus on audience engagement, data-informed decision-making, and continuous improvement. Their marketing team works closely with analytics and business intelligence specialists to drive performance and identify growth opportunities. This contract offers the chance to work on meaningful projects that directly influence marketing … range of stakeholders. Support audience segmentation and customer insight initiatives to improve targeting and engagement. Your Skills & Experience Strong experience in marketing analytics, customer insights, or strategic analysis. Proficiency with Google Analytics, Adobe Analytics, or similar marketing analytics platforms. Experience using Power BI, Tableau ...

with the overall client goals and keep the Strategy AD updated on important campaign developments. Analyse sites and data-sources such as Search Console & Google Analytics to identify site issues and opportunities for improvement. Utilise proprietary AI technology to streamline tasks and suggest ideas for efficient delivery across … with excellent attention to detail. Strong project management skills, with ability to manage multiple deadlines and stakeholders. Good knowledge of key SEO & GEO tools (Google Analytics, SEMRush, Accuranker, etc.) #LI-NK1Contract Type :PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities ...

landscape. A core part of your remit will be the design, build and ongoing management of a marketing and sales performance dashboard, underpinned by Google BigQuery and delivered in Looker Studio. This will serve as a critical decision‐making tool for marketing, e‐commerce, retail and CX teams surfacing … ability to translate complex commercial questions into dashboard logic and actionable recommendations. What You Will Be Doing Marketing & Sales Performance Analytics Design, build and maintain a marketing and sales performance dashboard in Looker Studio, underpinned by BigQuery, combining sell‐out sales data, market volume and share data, and campaign ...

with the ability to collaborate effectively across teams, agencies, and geographiesPreferred qualifications, capabilities, and skillsFamiliarity with marketing technology and measurement platforms such as Adobe Analytics, Google Analytics, Campaign Manager 360, data management platforms, and demand-side platformsExperience evaluating and onboarding new demand-side platform partners and designing … Privacy and Electronic Communications RegulationsPrior experience working within a media agency, within financial services, asset management, or another regulated industry environmentExposure to predictive analytics, marketing attribution modelling, and performance forecasting methodologiesJ.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most ...

clients and the wider agency team to drive traffic, leads and measurable commercial results. Key Responsibilities Plan, build and optimise PPC campaigns , primarily across Google Ads and Microsoft Advertising. Manage campaign budgets, bids, keywords and targeting to improve performance and ROI. Conduct keyword and competitor research to identify opportunities … site structure. Support technical SEO audits and identify opportunities to improve website performance and rankings. Monitor organic visibility, rankings, traffic and conversions. Use Google Analytics 4, Google Search Console and Google Tag Manager to analyse and track campaign performance. Produce regular client reports with clear insights ...

Regional Product Lead, Measurement, EMEA GTM Share Regional Product Lead, Measurement, EMEA GTM link Copy link corporate_fare Google place London, UK Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area. Share Regional Product Lead, Measurement, EMEA … distilling complex, undefined issues into clear, actionable problem statements. About the job The Product Go To Market (pGTM) team drives the regional success of Google's advertising solutions across EMEA. We serve as the bridge between global product development and regional sales execution, designing the operating models, promotional strategies ...

across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.JOB PURPOSEAt DEPT, we create platforms and campaigns … clients that don't just look pretty, but are highly effective. We are looking for an experienced Analytics Consultant to join our team in the Netherlands to bring the best data setups to digital projects and guide clients through the innovating world of Analytics, someone who understands ...

+ benefits | London | Hybrid working A leading UK organisation is looking for a Digital Analyst to join its Digital Analytics function on a 12-month fixed-term contract . This is a genuine digital analytics role, rather than a pure tagging implementation position. You'll work across … analytics , supporting product, marketing, acquisition and CRO teams with actionable insight and recommendations. The Role Analyse website and app data to identify opportunities, issues and trends. Support product teams with insight that informs development roadmaps and optimisation. Work with Marketing and Acquisition teams to understand digital performance. Support ...

configuration and launch of personalisation programs using knowledge of the underlying technology stack. Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs. What we’re looking for: We are seeking someone with a strong blend of technical skills, execution focus, and effective communication. … Technologies: Solid understanding and practical experience with core customer experience technologies, including: Personalisation Platforms: (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting. Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement. Content Management Systems (CMSs): (e.g., Adobe Experience Manager ...

performance solutions. Adapt campaign execution by market while maintaining consistency across the global marketing framework. Develop and execute paid acquisition strategies across LinkedIn Ads, Google Ads and other relevant B2B channels. Manage media budgets and optimise investment decisions based on acquisition cost, pipeline contribution and campaign performance. Implement advanced … marketing efficiency across all key channels. Analyse campaign and funnel performance and develop actionable recommendations for improvement. Leverage insights from LinkedIn Campaign Manager, Google Ads, Google Analytics, HubSpot and related platforms to optimise marketing effectiveness. Identify bottlenecks and opportunities within the acquisition funnel and implement corrective actions. ...

drive business impact. Nice to have's:o Familiarity with marketing automation platforms, CDPs, and ESPs, especially Salesforce Marketing Cloud.o Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Adobe Analytics & Target).o Experience with data visualization tools (e.g., Tableau, Power ...

analyse contact activity and behavioural data, informing the development and future optimisation of lead scoring models Build and maintain automated reporting tools, dashboards, and analytics solutions Produce insights and analysis to inform strategic decision-making Establish data documentation standards and maintain data dictionaries Digital and Website Management Manage … maintain our Marketing Wordpress websites, ensuring optimal performance, security, and user experience Oversee website updates, content management systems, and third-party integrations Monitor site analytics and implement improvements based on user behaviour and business needs Work with external developers and agencies where required Evaluate and implement new digital tools ...

metadata, headings and landing pages Create SEO content briefs and work alongside content teams to deliver high‐quality content Support local SEO initiatives, including Google Business Profile optimisation Ensure websites follow SEO best practices across WordPress and other CMS platforms Develop and manage link‐building campaigns Identify backlink opportunities … Minimum 4 years’ experience in SEO, preferably within an agency environment Strong understanding of technical SEO, on‐page SEO and link building Experience using Google Analytics 4, Google Search Console, SEMrush and/or Ahrefs Proven track record of improving rankings, organic traffic and conversions Experience managing ...

play a critical role in ensuring digital experiences are intuitive, engaging and aligned with both customer needs and commercial objectives. Using tools such as Google Analytics 4, Google Tag Manager, Looker Studio and Power BI, you'll be responsible for managing tracking frameworks, maintaining data quality, building … also support experimentation and optimisation initiatives, helping teams make smarter, data-driven decisions. This is an excellent opportunity for someone who enjoys combining technical analytics expertise with commercial insight. If you're passionate about turning data into impact, thrive in a collaborative environment and enjoy solving complex digital challenges ...

conversion end-to-end with structured experimentation (A/B and multivariate) and rapid iteration. Experience with paid campaigns across digital channels e.g. Meta, Google, Apple, LinkedIn etc Hands-on expertise optimising ads and tracking (creative, bids, audiences, incrementality tests, signal hygiene, server-side events). Proven experience running … Data-driven with clear commercial judgement; excellent written/verbal communication and leadership. Experience using the following tools & platforms preferred: Advertising & UA: Meta Ads, Google Ads. Customer Data & Analytics: Segment (CDP), Google Analytics (GA4) , ContentSquare , Tableau (dashboards, cohorts, funnels). Experimentation: A/B testing tools. ...

journey, and can confidently translate business objectives into sophisticated activation strategies. They will lead a team of activation specialists, partner closely with media strategy, analytics, and client leadership, and help shape the future of the agency's activation offering. Key ResponsibilitiesActivation Leadership Lead the agency's activation function across … formats, and technology to maximize performance across the full funnel. Platform & Technical ExpertiseMaintain deep working knowledge across leading media and marketing technology platforms, including: Google Ads, Microsoft Ads LinkedIn, Meta, Reddit Demand-side platforms (StackAdapt and other DSPs) Content Syndication platforms ABM platforms including 6sense and ZoomInfo Google ...