Digital & Performance Measurement Consultantt
- Location
- Greater London, England, United Kingdom
ability to connect web, app and marketing performance to customer and commercial outcomes. During client projects, you will work hands-on across measurement strategy, analytics implementation, reporting and insight generation. You will help clients establish trusted performance baselines, identify opportunities, and embed evidence-led decision-making and continuous optimisation … more. Define KPI trees, metric definitions, data dictionaries, reporting requirements and success criteria that create consistent performance measurement across teams and channels. Audit analytics implementations, data layers, tagging, campaign taxonomies and consent-aware data collection to identify coverage, quality and compliance issues. Gather and translate business and analytics ...