Web Analyst
- Hiring Organisation
- Kaplan
- Location
- Manchester, Lancashire, England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £29,500 - £31,000 per annum
working closely with our Marketing Channel Owners and UX team, influencing decision making through converting data into actionable insights. You will specialise in Digital Analytics to understand our customers, through the analysis and interpretation of web data, supercharged by leveraging AI tools such as Gemini. As a Web Analyst … site optimisation workstream through the provisions of insights and recommendations, improving both conversion rates and site visibility in search engines/LLMs. Use Google Analytics and Big Query to interrogate data and provide insights into commercial and marketing performance Utilise SQL, to conduct analysis on data from Analytics ...