Google Analytics Job Trends in the North of England

Google Analytics (GA)
England > North of England

The table below provides summary statistics and salary benchmarking for jobs advertised in the North of England requiring Google Analytics skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 253 256 240
Rank change year-on-year +3 -16 +72
Permanent jobs citing Google Analytics 20 25 51
As % of all permanent jobs in the North of England 0.19% 0.27% 0.60%
As % of the Cloud Services category 0.48% 0.86% 1.53%
Number of salaries quoted 18 5 48
10th Percentile - - -
25th Percentile £24,500 £40,000 £23,850
Median annual salary (50th Percentile) £30,750 £42,500 £37,500
Median % change year-on-year -27.65% +13.33% -16.67%
75th Percentile £36,063 £47,500 £55,625
90th Percentile £43,875 £48,250 £60,000
England median annual salary £37,500 £45,000 £46,750
% change year-on-year -16.67% -3.74% -6.50%

All Cloud Computing Skills
North of England

Google Analytics falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring cloud computing skills in the North of England.

Permanent vacancies with a requirement for cloud computing skills 4,149 2,907 3,339
As % of all permanent jobs advertised in the North of England 38.51% 31.97% 39.24%
Number of salaries quoted 1,884 1,617 2,849
10th Percentile £28,250 £31,970 £30,000
25th Percentile £35,000 £42,500 £40,000
Median annual salary (50th Percentile) £55,000 £55,000 £55,000
75th Percentile £73,750 £71,250 £71,250
90th Percentile £85,000 £83,750 £84,056
England median annual salary £60,000 £65,000 £60,000
% change year-on-year -7.69% +8.33% -7.69%

Google Analytics
Job Vacancy Trend in the North of England

Historical trend showing the proportion of permanent IT job postings citing Google Analytics relative to all permanent IT jobs advertised in the North of England.

Google Analytics job vacancy trend in the North of England

Google Analytics
Salary Trend in the North of England

Salary distribution trend for jobs in the North of England citing Google Analytics.

Salary distribution trend for jobs in the North of England citing Google Analytics

Google Analytics
Salary Histogram in the North of England

Salary distribution for jobs citing Google Analytics in the North of England over the 6 months to 14 January 2026.

Salary histogram for Google Analytics in the North of England

Google Analytics
Job Locations in the North of England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Google Analytics within the North of England region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North West +15 16 £28,849 -30.06% 11
North East - 4 £33,000 - 1
Yorkshire -15 1 £31,500 -33.68% 6
Google Analytics
England

Google Analytics
Co-Occurring Skills & Capabilities in the North of England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (15.00%) CMS
2 2 (10.00%) WordPress
Applications
1 9 (45.00%) Microsoft Excel
2 1 (5.00%) Adobe Creative Suite
2 1 (5.00%) Adobe Illustrator
2 1 (5.00%) Adobe XD
2 1 (5.00%) Photoshop
Business Applications
1 10 (50.00%) Magento
2 1 (5.00%) Payment Gateway
2 1 (5.00%) Shopify
Cloud Services
1 2 (10.00%) Google Ads
2 1 (5.00%) Cloudflare
2 1 (5.00%) Google Data Studio
2 1 (5.00%) Microsoft Advertising
2 1 (5.00%) Power Platform
2 1 (5.00%) Sprout Social
Database & Business Intelligence
1 1 (5.00%) Looker
1 1 (5.00%) MySQL
1 1 (5.00%) Power BI
Development Applications
1 1 (5.00%) Git
1 1 (5.00%) JIRA
1 1 (5.00%) Pivotal Tracker
General
1 13 (65.00%) Marketing
2 6 (30.00%) Finance
3 3 (15.00%) Social Skills
4 2 (10.00%) Analytical Skills
4 2 (10.00%) Retail
5 1 (5.00%) Advertising
5 1 (5.00%) Presentation Skills
5 1 (5.00%) Public Sector
Job Titles
1 7 (35.00%) E-Commerce Specialist
2 4 (20.00%) E-Commerce Manager
3 2 (10.00%) SEO Specialist
4 1 (5.00%) Account Manager
4 1 (5.00%) Analyst
4 1 (5.00%) Developer
4 1 (5.00%) Digital Account Manager
4 1 (5.00%) Digital Marketing Manager
4 1 (5.00%) JavaScript Developer
4 1 (5.00%) Marketing Manager
4 1 (5.00%) MySQL Developer
4 1 (5.00%) Performance Analyst
4 1 (5.00%) PHP Developer
4 1 (5.00%) PHP MySQL Developer
4 1 (5.00%) PHP Web Developer
4 1 (5.00%) Product Owner
4 1 (5.00%) SEO Manager
4 1 (5.00%) Social Media Manager
4 1 (5.00%) Web Developer
4 1 (5.00%) WordPress Developer
Libraries, Frameworks & Software Standards
1 2 (10.00%) CSS
1 2 (10.00%) HTML
2 1 (5.00%) Next.js
Miscellaneous
1 9 (45.00%) Social Media
2 6 (30.00%) Driving Licence
3 2 (10.00%) Product Ownership
4 1 (5.00%) Analytical Mindset
4 1 (5.00%) NHS
Processes & Methodologies
1 20 (100.00%) Analytics
2 17 (85.00%) SEO
3 13 (65.00%) E-Commerce
4 10 (50.00%) B2B
5 9 (45.00%) Digital Marketing
6 8 (40.00%) CRM
7 7 (35.00%) Email Marketing
8 4 (20.00%) User Experience
9 3 (15.00%) Agile
9 3 (15.00%) Continuous Improvement
10 2 (10.00%) A/B Testing
10 2 (10.00%) B2C
10 2 (10.00%) Pay per click
10 2 (10.00%) Product Roadmap
10 2 (10.00%) Roadmaps
10 2 (10.00%) Web Development
11 1 (5.00%) Clean Code
11 1 (5.00%) Paid Search
11 1 (5.00%) Product Vision
11 1 (5.00%) Strategic Roadmap
Programming Languages
1 2 (10.00%) SQL
2 1 (5.00%) JavaScript
2 1 (5.00%) PHP
Vendors
1 20 (100.00%) Google
2 8 (40.00%) Microsoft
3 1 (5.00%) Adobe
3 1 (5.00%) Ahrefs
3 1 (5.00%) Hootsuite
3 1 (5.00%) Hotjar
3 1 (5.00%) HubSpot
3 1 (5.00%) Screaming Frog
3 1 (5.00%) WooCommerce