Senior Data Scientist - (MMM)
- Hiring Organisation
- Harnham - Data & Analytics Recruitment
- Location
- London, South East England, United Kingdom
- Employment Type
- Full-Time
- Salary
- £70,000 - £90,000 per annum
analyse incrementality tests including geo experiments, lift studies, holdouts, and causal impact analyses Measure and improve marketing effectiveness across paid media channels including Google and Meta Develop and maintain Lifetime Value (LTV) models to support acquisition, retention, and budget planning decisions Apply predictive modelling and uplift modelling techniques to optimise ...