CRM Manager
Bournemouth, Dorset, South West, United Kingdom
La Fosse
customer journeys, and capabilities. Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery. Represent CRM at senior meetings, presenting results, investment cases, and transformation progress. Journey Mapping & Automation Design and deliver multi-channel journeys (email, SMS, print, retargeting). Introduce personalisation, behavioural triggers, and dynamic content to boost engagement. Maintain a library of reusable, brand … transformations Strong Salesforce Marketing Cloud and Pardot expertise Proven track record managing external partners and agencies Skilled at running senior-level workshops and engaging stakeholders Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies Strong commercial awareness and budget management skills Preferred: 4–8 years' experience in senior CRM, digital marketing, or customer engagement More ❯
Employment Type: Permanent
Salary: £65,000
Posted: