agentic commerce strategies for CGS and Retail clients — including how products are structured, surfaced, and transacted across AI-mediated discovery channels, conversational interfaces, LLM-powered platforms, and partner ecosystems Defining how clients' product, pricing, availability, and content data must be architected to be machine-readable and AI-ready — ensuring brands … commerce or digital transformation programme Familiarity with the agentic commerce technology landscape — including GEO (Generative Engine Optimisation), AI‐native search, agent communication protocols, LLM‐powered discovery platforms, and how frontier model companies (Google, OpenAI, Anthropic) are building to own commerce transactions Experience with commerce platform architecture and ecosystem integrations — including ...