management of paid media campaigns, from planning and activation through to optimisation and reportingProvide strategic direction across platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok and programmatic platformsLead campaign optimisation using performance data, audience insights and business outcomes to improve efficiency and resultsEstablish and monitor KPIs, measurement frameworks … developing junior team membersExperience with new business pitches and proposal developmentA strong understanding of the major self-serve media platforms, including Google Ads, Microsoft Ads, Meta, LinkedIn and TikTokExperience with programmatic platforms and/or DSPs is highly desirableExperience using GPT/AI tools to improve quality, accuracy ...