2 of 2 Marketing Automation Jobs in the West Midlands

and mutual values, this business consistently ranks among the top UK companies for customer experience and employee engagement. This role sits within the Customer Intelligence division, driving data-driven marketing and customer engagement strategies across all service lines. The team operates in a collaborative environment with exposure to senior stakeholders and high-impact projects. The Role As Customer Selections … techniques Translate briefs into technical requirements, selecting target audiences based on behavioural data Join data from multiple sources (CRM, transactional systems, engagement events) and use APIs to connect to marketing automation platforms Design and implement QA processes ensuring regulatory requirements are met Team Leadership & Development Lead, manage, motivate and develop six direct reports Lead daily scrums, ensuring team … guide others in complex subject matter Excellent communication skills with ability to flex style according to stakeholder requirements Desirable: Experience working to agile methodologies and sprint basis Experience with marketing automation platforms (Unica, Salesforce Marketing Cloud, Dotdigital) Background in insurance, financial services, or regulated industries Experience with APIs to connect data sources to CRM platforms Exposure to More ❯

Drive integration and optimisation of customer technologies across the delivery lifecycle, supporting seamless and engaging experiences. Monitor emerging trends and assess their impact, embedding principles such as digital-first, automation, and cloud-native into future-state architectures. What do I need? Proven experience designing and implementing enterprise-scale customer-facing solutions across CRM, web, mobile, and omni-channel platforms … e.g., Salesforce, Dynamics 365, Adobe Experience Cloud). Strong understanding of digital customer technologies, integration tools, and automation (e.g., API gateways, RPA, marketing automation). Ability to influence senior stakeholders and communicate complex architectural concepts clearly and effectively. Strategic mindset with experience driving transformation initiatives and aligning technology with business objectives. Knowledge of compliance and regulatory requirements More ❯