Advanced Data Insights Analyst III (Marketing Analytics)
London, United Kingdom
Expedia, Inc
Advanced Data Insights Analyst III (Marketing Analytics) Introduction The Traveler Business Team at Expedia Group focuses on building and driving growth for our global consumer brands such as Expedia, and Vrbo. This team develops strategies, manages investment priorities, and oversees P&L accountability, working collaboratively across the organization. … Role Overview The Marketing Measurement Analytics team seeks a high-performing individual contributor responsible for maintaining and enhancing Marketing Mixed Model (MMM) operations. The role involves applying advanced analytics, best practices, and innovative processes to solve complex business challenges and uncover opportunities. Key Responsibilities Extract and combine data … from multiple sources for modeling and analysis. Review and challenge MMM concepts and outputs using marketing and business knowledge. Collaborate with stakeholders to clarify questions and improve feature selection. Apply statistical techniques including regression, ANOVA, and A/B testing. Design measurement approaches, interpret results, and refine models. Guide More ❯
Employment Type: Permanent
Salary: GBP Annual
Posted: