2 of 2 Marketing Insight Analyst Jobs in the UK

Senior Marketing Analyst - Insights & Analytics Hybrid Office of the CEO As a Senior Analyst within the Business Intelligence team you will be responsible for providing insight and analysis into the performance of our client's marketing strategies, the global digital brands we work with, and ultimately their customers. You will combine your deep expertise in … digital marketing analytics with your knowledge of quantitative and statistical methods to ensure that our overall business and marketing strategies become 'data driven' and that Managers across different business lines are able to consume insights needed to align to business key performance indicators. You will be responsible for being the primary thought leader on the performance of paid … campaign results. This role will require strong analytical skills and the ability to communicate complex data in a clear and concise manner. In addition to being a key delivery analyst, you must also lead the development and maturity of our digital analytics capability. This will be through three main routes; standards (the creation of new analytical approaches for others More ❯

career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Advanced Data Insights Analyst III (Marketing Analytics) Introduction to team The Traveler Business Team builds and drives growth for our global consumer businesses-Expedia, and Vrbo. This division creates compelling and differentiated … and plan. Responsibilities include investment allocation and prioritization, P&L accountability, and leading cross-functional teams across Expedia Group, who are all held accountable to a single scorecard. The Marketing Measurement Analytics team is an integral part of the Traveler Business Team. They are looking for a high performing individual contributor to hold responsibility for maintaining and improving Marketing … In this role you will: Extract data from multiple sources and combine into required datasets for model building or analytics. Challenge MMM concepts and outputs based on specific modelling, marketing, and business knowledge. Collaborate with subject matter experts and stakeholders to clarify business questions and enhance feature selection. Apply probability, frequentist vs Bayesian statistics, and statistical concepts like regression More ❯