Head of Marketing
- Location
- Belfast City District, Northern Ireland, United Kingdom
Develop and lead a commercially focused marketing strategy, including priorities, budgets, KPIs and investment decisions Lead the rollout and ongoing management of a new brand platform Strengthen awareness and understanding of the company across enterprise, education, technology and channel audiences Own product positioning, messaging, go-to-market planning … enablement Plan and deliver integrated campaigns that generate awareness, qualified opportunities, pipeline and revenue Support OEMs, distributors, resellers, integrators and other partners through co-marketing, launches, enablement and joint campaigns Use customer research, market insight, product data and sales feedback to improve targeting, messaging and decision-making Improve marketing ...