Marketing Strategy Job Trends in the UK excluding London

Marketing Strategy
UK > UK excluding London

The table below provides summary statistics and salary benchmarking for jobs advertised in the UK excluding London requiring Marketing Strategy skills. It covers permanent job vacancies from the 6 months leading up to 14 January 2026, with comparisons to the same periods in the previous two years.

6 months to
14 Jan 2026
Same period 2025 Same period 2024
Rank 375 478 505
Rank change year-on-year +103 +27 +207
Permanent jobs citing Marketing Strategy 134 88 68
As % of all permanent jobs in the UK excluding London 0.32% 0.24% 0.20%
As % of the Processes & Methodologies category 0.40% 0.28% 0.22%
Number of salaries quoted 87 27 57
10th Percentile £31,250 £33,700 £28,500
25th Percentile £37,500 £38,750 £38,750
Median annual salary (50th Percentile) £45,000 £42,500 £50,000
Median % change year-on-year +5.88% -15.00% +11.11%
75th Percentile £56,875 £50,000 £62,500
90th Percentile £75,000 £73,250 £70,000
UK median annual salary £50,000 £43,750 £51,250
% change year-on-year +14.29% -14.63% -18.00%

All Process & Methodology Skills
UK excluding London

Marketing Strategy falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the UK excluding London.

Permanent vacancies with a requirement for process or methodology skills 33,283 31,985 30,588
As % of all permanent jobs advertised in the UK excluding London 78.49% 89.04% 88.64%
Number of salaries quoted 19,187 14,363 22,780
10th Percentile £27,750 £31,250 £28,000
25th Percentile £33,500 £41,250 £38,000
Median annual salary (50th Percentile) £50,000 £55,000 £52,000
Median % change year-on-year -9.09% +5.77% -5.45%
75th Percentile £65,000 £70,000 £66,250
90th Percentile £80,000 £83,750 £80,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Marketing Strategy
Job Vacancy Trend in the UK excluding London

Historical trend showing the proportion of permanent IT job postings citing Marketing Strategy relative to all permanent IT jobs advertised in the UK excluding London.

Marketing Strategy job vacancy trend in the UK excluding London

Marketing Strategy
Salary Trend in the UK excluding London

Salary distribution trend for jobs in the UK excluding London citing Marketing Strategy.

Salary distribution trend for jobs in the UK excluding London citing Marketing Strategy

Marketing Strategy
Salary Histogram in the UK excluding London

Salary distribution for jobs citing Marketing Strategy in the UK excluding London over the 6 months to 14 January 2026.

Salary histogram for Marketing Strategy in the UK excluding London

Marketing Strategy
Job Locations in the UK excluding London

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Strategy within the UK excluding London region over the 6 months to 14 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East +64 63 £50,000 -25.93% 68
Midlands +23 18 £42,500 - 20
North of England +12 18 £40,000 -15.79% 28
East of England +37 13 £70,000 - 31
East Midlands -8 10 £42,500 - 13
Northern Ireland -11 10 £45,000 - 12
North West +21 9 £40,000 -40.74% 9
West Midlands +23 8 £32,750 -18.13% 7
Scotland - 7 - - 4
South West +8 6 £52,500 +32.91% 23
Yorkshire -7 6 £75,750 +30.60% 13
North East +10 4 £30,000 -33.33% 6
Wales +10 1 £47,500 +11.76% 10
Marketing Strategy
UK

Marketing Strategy
Co-Occurring Skills & Capabilities in the UK excluding London by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 10 (7.46%) CMS
1 10 (7.46%) WordPress
Applications
1 28 (20.90%) Microsoft Excel
2 16 (11.94%) Adobe Creative Suite
3 13 (9.70%) Photoshop
4 8 (5.97%) Adobe Premiere
4 8 (5.97%) Microsoft Office
5 4 (2.99%) InDesign
6 3 (2.24%) Adobe Illustrator
6 3 (2.24%) Elementor
6 3 (2.24%) Microsoft PowerPoint
6 3 (2.24%) Notion
7 1 (0.75%) GIMP
7 1 (0.75%) Spreadsheet
Business Applications
1 5 (3.73%) Shopify
2 2 (1.49%) OpenCart
3 1 (0.75%) Magento
3 1 (0.75%) NetSuite
Cloud Services
1 28 (20.90%) Google Ads
1 28 (20.90%) SaaS
2 18 (13.43%) Google Analytics
3 7 (5.22%) Canva
4 5 (3.73%) MailChimp
5 4 (2.99%) Adobe Creative Cloud
6 3 (2.24%) ChatGPT
6 3 (2.24%) Google Tag Manager
6 3 (2.24%) Zapier
7 2 (1.49%) Figma
7 2 (1.49%) Google Data Studio
8 1 (0.75%) Google Sheets
Communications & Networking
1 24 (17.91%) SMS
Development Applications
1 1 (0.75%) Pivotal Tracker
General
1 134 (100.00%) Marketing
2 41 (30.60%) Social Skills
3 37 (27.61%) Analytical Skills
4 24 (17.91%) Advertising
5 12 (8.96%) Finance
5 12 (8.96%) Presentation Skills
6 11 (8.21%) Brand Awareness
7 8 (5.97%) Inclusion and Diversity
8 5 (3.73%) Retail
9 4 (2.99%) Organisational Skills
10 3 (2.24%) Games
10 3 (2.24%) Publishing
11 2 (1.49%) Manufacturing
11 2 (1.49%) Public Sector
12 1 (0.75%) Billing
12 1 (0.75%) Financial Institution
12 1 (0.75%) Health Technology
12 1 (0.75%) Influencing Skills
12 1 (0.75%) Pharmaceutical
12 1 (0.75%) Telecoms
Job Titles
1 52 (38.81%) Marketing Manager
2 39 (29.10%) Senior
3 24 (17.91%) CRM Executive
4 22 (16.42%) Marketing Executive
5 17 (12.69%) Digital Marketing Manager
6 12 (8.96%) Senior Manager
6 12 (8.96%) Senior Marketing Manager
7 7 (5.22%) Digital Executive
8 5 (3.73%) E-Commerce Manager
8 5 (3.73%) Senior Digital Marketing Manager
9 4 (2.99%) Digital Marketing Executive
9 4 (2.99%) E-Commerce Marketing Manager
9 4 (2.99%) Senior Marketing Executive
10 3 (2.24%) Account Manager
10 3 (2.24%) Lead
11 2 (1.49%) Coordinator
11 2 (1.49%) Creative Director
11 2 (1.49%) E-Commerce Specialist
11 2 (1.49%) Operations Manager
11 2 (1.49%) Sales Manager
Miscellaneous
1 36 (26.87%) Social Media
2 26 (19.40%) Onboarding
3 16 (11.94%) Self-Motivation
4 11 (8.21%) Blog
5 9 (6.72%) Educational Technology
6 8 (5.97%) Web Conferencing
7 6 (4.48%) Analytical Mindset
7 6 (4.48%) Video Editing
8 4 (2.99%) Driving Licence
8 4 (2.99%) Photography
9 3 (2.24%) Midjourney
10 2 (1.49%) Digital Media
10 2 (1.49%) Mobile App
10 2 (1.49%) NHS
11 1 (0.75%) Animation
11 1 (0.75%) e-Learning
11 1 (0.75%) Graphic Design
11 1 (0.75%) Management Information System
11 1 (0.75%) Smart City
Processes & Methodologies
1 81 (60.45%) Digital Marketing
2 73 (54.48%) Analytics
3 61 (45.52%) SEO
4 46 (34.33%) B2B
5 45 (33.58%) Copywriting
6 42 (31.34%) CRM
7 40 (29.85%) Customer Engagement
8 25 (18.66%) Customer Journey Map
8 25 (18.66%) Journey Map
9 24 (17.91%) Email Marketing
9 24 (17.91%) Roadmaps
10 23 (17.16%) Pay per click
10 23 (17.16%) Performance Metrics
11 18 (13.43%) B2B Marketing
11 18 (13.43%) Lead Generation
12 16 (11.94%) Problem-Solving
12 16 (11.94%) Product Marketing
13 15 (11.19%) E-Commerce
14 13 (9.70%) AI
14 13 (9.70%) Project Management
Qualifications
1 24 (17.91%) DBS Check
2 14 (10.45%) Degree
3 7 (5.22%) CFA
4 3 (2.24%) BPSS Clearance
4 3 (2.24%) Security Cleared
5 1 (0.75%) Master's Degree
Quality Assurance & Compliance
1 24 (17.91%) GDPR
2 2 (1.49%) Accessibility
3 1 (0.75%) SLA
Systems Management
1 1 (0.75%) Single Sign-On
Vendors
1 40 (29.85%) Google
2 37 (27.61%) Salesforce
3 24 (17.91%) Salesforce Marketing Cloud
4 23 (17.16%) Adobe
5 13 (9.70%) Facebook
5 13 (9.70%) Instagram
6 10 (7.46%) HubSpot
7 9 (6.72%) Pardot
8 8 (5.97%) Microsoft
9 6 (4.48%) TikTok
10 5 (3.73%) YouTube
11 2 (1.49%) Ahrefs
11 2 (1.49%) Apple
12 1 (0.75%) WooCommerce