1 of 1 Marketing Strategy Jobs in Yeovil

online, customer verbatims, transactional etc) to use for modelling - Build predictive models to support business decision making - Build prescriptive tools (automated decisioning) with measurable commercial value - especially improving our marketing ROI - Lead the proactive and reactive support for the weekly trading process - both outputs and analysis - working with the CRM team and other stakeholders. - Lead on building relationships with … and review/QA analytics work produced by team members, to ensure data accuracy and integrity, and quality of communication. - Develop and maintain customer segmentation models to inform targeted marketing and sales strategies. - Create strong relationships with key stakeholders in the business, for example our CRM, Commercial and Marketing teams. - Mentor and support junior members of the analytics … guidance, fostering their professional development and advancing their analytical skills Qualifications - Experience in customer data/analytics, ideally within the retail industry. - Strong predictive analytics background, preferably in customer marketing - Strong expertise in data analysis and statistical modelling. Experience of data science and machine learning techniques. - Significant experience and strength in data visualisation and storytelling - able to communicate complexity More ❯