product-centricenvironment. Ourclient,aleaderinthepropertytechspace,isseekinga Growth,Product&InsightsLead witha strongProduct-LedGrowth(PLG)background ,proven datainsightscapability ,andtheabilityto designanddeliverend-to-endmarketingplansthatdriveuseractivation,conversion,andretention . TheRole Thisnewlycreatedrolesitsattheintersectionofproduct,marketing,anddata.YoullleadthechargeinembeddingPLGframeworks,harnessdatatoinformstrategy,andtakeownershipofintegratedmarketingplansfromcreationtoexecution,allwiththegoalofdrivingmeasurablegrowth. KeyResponsibilities LeadthedevelopmentandrolloutofacomprehensivePLGstrategyacrossplatformsandservices Usebehaviouralandperformancedatatoidentifykeytriggersforuseractivation,retention,andexpansion CreateanddeliverintegratedmarketingplanstoachievegrowthtargetsacrossB2BandB2Caudiences Optimisedigitalfunnelsthroughdata-drivenCROstrategiesandA/Btesting Produceanddelivercontentandassetsacrosskeychannelslandingpages,in-productmessaging,andmore CollaboratecloselywithProduct,UX,andBrandteamstoensurealignmentandimpact OwnperformancedashboardsacrossGA4,HubSpot,Looker,andinternaltoolstoinformandrefinecampaigns ...