1 to 25 of 26 Multi-touch Jobs in London

outcomes. Establish measurement and insight frameworks across channels, campaigns and customer segments.Own the marketing measurement strategy, including Brand Tracking, Marketing Mix Modelling (MMM), Multi-Touch Attribution, Incrementality Testing, Funnel Conversion and Customer Journey Analytics. Define KPIs and reporting standards across Marketing, CRM and Lifecycle programmes.Deliver forward-looking insights ...

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement Hands-on experience with multi-touch attribution methodologies and media mix modelling Strong SQL skills experience using it for data manipulation, data analysis, and modelling Direct experience with mobile ...

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement Hands-on experience with multi-touch attribution methodologies and media mix modelling Strong SQL skills; experience using it for data manipulation, data analysis, and modelling Direct experience with mobile ...

Marketing Analytics capabilities rather than simply maintaining an established function. Excellent stakeholder management and communication skills. Experience with Amplitude, CRM analytics, experimentation, incrementality, multi-touch attribution or Marketing Mix Modelling would also be highly valuable. You'll need to be someone who can genuinely do the work. High ...

Experience optimising to marketing qualified leads, sales qualified leads, and downstream revenue rather than to clicks or immediate conversions, and understanding a longer, multi-touch consideration cycle. Preferred: Google Ads certifications (Search as a baseline; Performance Max, Display) and the GA4 Individual Qualification and Microsoft Advertising certification. Hands ...

record of managing complex, multi-channel campaigns from strategy through execution. Understanding account-based marketing programs, including account tiering, personalized content, and multi-touch orchestration alongside Sales. Demonstrated success driving pipeline generation and revenue growth through integrated and account-based campaigns. Strong project management skills with ...

aligned with SaaS buyer journeys. Maintain and update CRM systems (Salesforce and Salesloft) to ensure accurate tracking of pipeline and campaign effectiveness. Execute multi-touch outreach campaigns using email, phone, social, and other channels to nurture leads through the sales funnel. Build and manage a strong sales pipeline ...

plus as we continue to expand our omnichannel capabilities. What You'll DoOwn lifecycle strategy and automation architectureDesign and build scalable, multi-touch customer journeys that drive meaningful business outcomes. Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. Modernize existing journeys through structured ...

plus as we continue to expand our omnichannel capabilities. What You’ll Do Own lifecycle strategy and automation architecture Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. Modernize existing journeys ...

based on real‐world feedback Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization Multi‐touch and multi‐channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting AI‐powered personalization ...

EMEA target account selection and tiering in partnership with Sales across institutional, wealth, and enterprise segments Design and execute multi-touch ABM campaigns for tier-1 and tier-2 account lists Use intent data, firmographic signals, and CRM intelligence to prioritize spend and effort Track every touch ...

Experience building dashboards and visualisations * Ability to communicate technical findings to non-technical stakeholdersDesirable experience but not essential:* Marketing Mix Modelling (MMM) or Multi-Touch Attribution (MTA) * BigQuery, Snowflake, or other cloud data platforms * Customer Data Platforms (CDPs) * Data privacy and consent management frameworksApply today with your ...

Lead and develop the Marketing function across Europe. Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics. Plan and execute field marketing programs throughout Europe. Manage budgets ...

numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, programme health, and learnings. Champion data hygiene and multi‐touch attribution; test, iterate, and scale what works. What You’ll Bring You’ve owned field/regional marketing in EMEA and know how to turn ...

precision, and executing updates with speed and rigor. Technical Governance & Attribution Attribution Architecture: Build and maintain the backend tracking frameworks necessary for advanced multi-touch marketing attribution, connecting system performance straight to commercial outcomes. Global Guardrails: Establish and enforce strict operational governance, unified system labeling protocols, and clear ...

with precision, and executing updates with speed and rigor.3. Technical Governance & AttributionAttribution Architecture: Build and maintain the backend tracking frameworks necessary for advanced multi-touch marketing attribution, connecting system performance straight to commercial outcomes. Global Guardrails: Establish and enforce strict operational governance, unified system labeling protocols, and clear ...

Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments. Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays. Use intent data, firmographic signals ...

experience selling digital or SaaS solutions. Strong communication, presentation and relationship-building skills are essential, as is the confidence to use a structured, multi-touch approach to prospecting and lead generation. Experience using social selling or short-form video to capture attention would be advantageous, although energy, creativity ...

experience selling digital or SaaS solutions. Strong communication, presentation and relationship-building skills are essential, as is the confidence to use a structured, multi-touch approach to prospecting and lead generation. Experience using social selling or short-form video to capture attention would be advantageous, although energy, creativity ...

accountabilities MarTech Architecture & Automation Marketo Engineering & Attribution: Architect, optimise, and maintain complex Marketo programs, dynamic templates (utilising Velocity scripting), custom objects, and multi-touch attribution models in collaboration with Marketing Operations, Business Intelligence, and GTM teams. Lead Lifecycle & Routing: Build and refine end-to-end lead scoring, lifecycle ...

across the priority European regions. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns tailored to regional buying behaviors and performance KPIs. ...

Jobtailor in London seeks a senior ABM leader to design and execute multi-touch ABM campaigns for tier-1 and tier-2 accounts across institutional, wealth, and enterprise segments. You will use intent data and CRM insights to prioritize spend and drive named opportunities. You will partner with ...

prospects to quickly uncover the mission critical priorities and determine how Gartner can support success. Drive high-quality activity to build pipeline with multi-touch prospecting outreach and campaigns. Convert viable prospects into active Gartner clients, owning the full sales conversation and negotiation, through to the transition ...

prospects to quickly uncover the mission critical priorities and determine how Gartner can support success. Drive high-quality activity to build pipeline with multi-touch prospecting outreach and campaigns. Convert viable prospects into active Gartner clients, owning the full sales conversation and negotiation, through to the transition ...

Security capabilities can deliver meaningful outcomes. What You Will Be Doing: Proactively generate and develop pipeline through a disciplined multi‐channel, multi‐touch prospecting approach. Act as a hunter, identifying new opportunities across departments and agencies and building relationships with both senior leaders and technical practitioners. Lead ...