1 to 25 of 34 Multi-touch Jobs in London

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement Hands-on experience with multi-touch attribution methodologies and media mix modelling Strong SQL skills; experience using it for data manipulation, data analysis, and modelling Direct experience with mobile ...

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement Hands-on experience with multi-touch attribution methodologies and media mix modelling Strong SQL skills; experience using it for data manipulation, data analysis, and modelling Direct experience with mobile ...

5+ years in a marketing analytics, data science, or analytics engineering role with a strong focus on marketing measurement Hands-on experience with multi-touch attribution methodologies and media mix modelling Strong SQL skills; experience using it for data manipulation, data analysis, and modelling Direct experience with mobile ...

Marketing Analytics capabilities rather than simply maintaining an established function. Excellent stakeholder management and communication skills. Experience with Amplitude, CRM analytics, experimentation, incrementality, multi-touch attribution or Marketing Mix Modelling would also be highly valuable. You'll need to be someone who can genuinely do the work. High ...

optimize performance across the customer journey. The team leads the strategy and development of TransUnion's measurement portfolio, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Closed Loop Measurement, and Randomized Controlled Testing (RCT). Through platform modernization, automation, and integration of TransUnion's proprietary data assets ...

Experience optimising to marketing qualified leads, sales qualified leads, and downstream revenue rather than to clicks or immediate conversions, and understanding a longer, multi-touch consideration cycle. Preferred: Google Ads certifications (Search as a baseline; Performance Max, Display) and the GA4 Individual Qualification and Microsoft Advertising certification. Hands ...

Ability to manage projects independently and work effectively across Marketing, Sales and Revenue Operations. Nice to Have Experience with Salesforce Campaign Influence and multi‐touch attribution. Experience integrating marketing platforms with Salesforce. Experience with ABM or account‐based marketing tools. Familiarity with enrichment, intent or routing platforms. Experience ...

Enterprise Technology market across multiple customer segments including specific experience with localizing global content, event management, field marketing, Account-based marketing and multi-touch campaigns to generate demand. Proven track record of defining and executing B2B marketing strategies that deliver against funnel metrics and KPIs. Strong written ...

requiredExperience optimising to marketing qualified leads, sales qualified leads, and downstream revenue rather than to clicks or immediate conversions, and understanding a longer, multi-touch consideration cyclePreferred: Google Ads certifications (Search as a baseline; Performance Max, Display) and the GA4 Individual Qualification and Microsoft Advertising certificationHands-on experience ...

TransUnion Marketing Solutions. Its work focuses on creating an evolving stream of value, enabling fact-based decision-making, and driving the adoption of Multi-Touch Attribution and related measurement technologies. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person ...

TransUnion Marketing Solutions. Its work focuses on creating an evolving stream of value, enabling fact-based decision-making, and driving the adoption of Multi-Touch Attribution and related measurement technologies. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person ...

detection, or demand/revenue planning under limited historical data. Optimization: marketing spend, inventory, or resource allocation engines. Marketing Measurement: marketing mix modeling, multi-touch attribution, or incrementality testing to measure media effectiveness and inform budget allocation across channels. Industry Experience: healthcare, DTC/subscription, or pharma background ...

plus as we continue to expand our omnichannel capabilities. What You’ll Do Own lifecycle strategy and automation architecture Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes. Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences. Modernize existing journeys ...

enterprise ABM, email marketing, and partner co-marketing. High analytical fluency with expertise in marketing platforms (e.g., HubSpot, Salesforce), campaign analytics, and multi-touch attribution tools. Strategic project leadership capabilities, with demonstrated success aligning cross-functional teams around ambitious revenue growth targets. Exceptional narrative and written communication skills ...

unique blend of a personal, innovative company culture combined with the challenge of serving top-notch international customers. Specialising in Marketing Mix Modelling, Multi-touch Attribution, Brand Health Guidance, and Revenue Optimization, we collaborate with leading companies globally. With offices in the Netherlands ...

aligned with SaaS buyer journeys. Maintain and update CRM systems (Salesforce and Salesloft) to ensure accurate tracking of pipeline and campaign effectiveness. Execute multi‐touch outreach campaigns using email, phone, social, and other channels to nurture leads through the sales funnel. Build and manage a strong sales pipeline ...

based on real‐world feedback Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization Multi‐touch and multi‐channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting AI‐powered personalization ...

Experience building dashboards and visualisations * Ability to communicate technical findings to non-technical stakeholdersDesirable experience but not essential:* Marketing Mix Modelling (MMM) or Multi-Touch Attribution (MTA) * BigQuery, Snowflake, or other cloud data platforms * Customer Data Platforms (CDPs) * Data privacy and consent management frameworksApply today with your ...

Lead and develop the Marketing function across Europe. Drive demand generation strategies and programs, incorporating digital campaigns, global field and event marketing, and multi-touch initiatives that engage both prospects and existing customers through inbound and outbound tactics. Plan and execute field marketing programs throughout Europe. Manage budgets ...

meetings Take a strategic view of each account in your list, and multithread to get meetings booked Mix LinkedIn, email, and phone in multi-touch cadences Handoff & Collaboration Book qualified meetings for AEs and provide detailed call notes Collaborate with Marketing to refine ICPs and messaging based ...

numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, programme health, and learnings. Champion data hygiene and multi‐touch attribution; test, iterate, and scale what works. What You’ll Bring You’ve owned field/regional marketing in EMEA and know how to turn ...

precision, and executing updates with speed and rigor. Technical Governance & Attribution Attribution Architecture: Build and maintain the backend tracking frameworks necessary for advanced multi-touch marketing attribution, connecting system performance straight to commercial outcomes. Global Guardrails: Establish and enforce strict operational governance, unified system labeling protocols, and clear ...

with precision, and executing updates with speed and rigor.3. Technical Governance & AttributionAttribution Architecture: Build and maintain the backend tracking frameworks necessary for advanced multi-touch marketing attribution, connecting system performance straight to commercial outcomes. Global Guardrails: Establish and enforce strict operational governance, unified system labeling protocols, and clear ...

Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments. Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays. Use intent data, firmographic signals ...

accountabilities MarTech Architecture & Automation Marketo Engineering & Attribution: Architect, optimise, and maintain complex Marketo programs, dynamic templates (utilising Velocity scripting), custom objects, and multi-touch attribution models in collaboration with Marketing Operations, Business Intelligence, and GTM teams. Lead Lifecycle & Routing: Build and refine end-to-end lead scoring, lifecycle ...