5 of 5 Multi-touch Jobs in London

customer-facing systems. You will come to own the SCV that powers everything from acquisition attribution to LTV modelling. Marketing Enablement: Evolve our multi-touch attribution data and frameworks by integrating new 3rd-party platform data with our 1st party Snowplow event data. You will develop, train ...

channels including Meta, TikTok, Google and TV Track customer acquisition sources and evaluate channel effectiveness and efficiency Develop and improve attribution models, including multi-touch attribution, within privacy and tracking constraints Optimise acquisition and application funnels by identifying drop-off points and conversion opportunities Analyse ...

spend across digital channels including paid social and search, assessing efficiency and ROI Own attribution analysis to understand where customer applications originate, including multi touch attribution models Optimise end to end customer funnels, identifying drop offs and conversion opportunities Analyse complex customer journeys across financial products and recommend ...

Design and evaluate A B tests, incrementality tests, and cohort analyses with strong statistical rigour Build and improve attribution and measurement approaches, including multi touch and incrementality modelling Partner closely with product managers, credit teams, and engineering to improve mid to deep funnel performance Contribute to data model ...

regional pipeline goals Execute events end-to-end, including: Executive roundtables Industry events and workshops Partner-led activations Customer and prospect experiences Build multi-touch in-person and digital journeys for priority accounts and strategic customers Partner closely with Sales, SDRs and Demand Gen to identify gaps, accelerate ...