14 of 14 Multi-touch Jobs in London

optimize performance across the customer journey. The team leads the strategy and development of TransUnion's measurement portfolio, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Closed Loop Measurement, and Randomized Controlled Testing (RCT). Through platform modernization, automation, and integration of TransUnion's proprietary data assets ...

drive MQLs and pipeline growth. Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns. Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates. Develop and implement a segmented marketing ...

TransUnion Marketing Solutions. Its work focuses on creating an evolving stream of value, enabling fact-based decision-making, and driving the adoption of Multi-Touch Attribution and related measurement technologies. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person ...

Define and govern the canonical GTM metrics: pipeline coverage, CAC, LTV:CAC, NRR, win rates by segment and channel, time-to-close, and multi-touch attribution Deliver real-time insights that connect pipeline activity to revenue and financial forecasts Run monthly revenue reviews and QBRs with rigour, identifying ...

enterprise ABM, email marketing, and partner co-marketing. High analytical fluency with expertise in marketing platforms (e.g., HubSpot, Salesforce), campaign analytics, and multi-touch attribution tools. Strategic project leadership capabilities, with demonstrated success aligning cross-functional teams around ambitious revenue growth targets. Exceptional narrative and written communication skills ...

from initial engagement through to pipeline, revenue and account expansion Leverage HubSpot's full suite of Marketing Ops capabilities, such as lead scoring, multi-touch attribution and custom events, to deliver deeper understanding and recommendations for the Marketing function Expand current enrichment and segmentation tooling to improve Marketing ...

meetings Take a strategic view of each account in your list, and multithread to get meetings booked Mix LinkedIn, email, and phone in multi-touch cadences Handoff & Collaboration Book qualified meetings for AEs and provide detailed call notes Collaborate with Marketing to refine ICPs and messaging based ...

aligned with SaaS buyer journeys. Maintain and update CRM systems (Salesforce and Salesloft) to ensure accurate tracking of pipeline and campaign effectiveness. Execute multi‐touch outreach campaigns using email, phone, social, and other channels to nurture leads through the sales funnel. Build and manage a strong sales pipeline ...

numbers, and report with full accountability on lead conversion, opportunity creation, stage progression, programme health, and learnings. Champion data hygiene and multi‐touch attribution; test, iterate, and scale what works. What You’ll Bring You’ve owned field/regional marketing in EMEA and know how to turn ...

function. The Role As a GTM specialist/sales development representative you'll own outbound prospecting end-to-end: researching institutional buyers, running multi-touch campaigns, and building relationships with decision-makers at venture and private equity firms. You'll work closely with the founding team to test ...

Marketing (ABM): Own EMEA target account selection and tiering in direct partnership with Sales across institutional, wealth, and enterprise segments. Design and execute multi-touch ABM campaigns against tier-1 and tier-2 account lists, including personalized outreach sequences and account-specific plays. Use intent data, firmographic signals ...

accountabilities MarTech Architecture & Automation Marketo Engineering & Attribution: Architect, optimise, and maintain complex Marketo programs, dynamic templates (utilising Velocity scripting), custom objects, and multi-touch attribution models in collaboration with Marketing Operations, Business Intelligence, and GTM teams. Lead Lifecycle & Routing: Build and refine end-to-end lead scoring, lifecycle ...

Security capabilities can deliver meaningful outcomes. What You Will Be Doing: Proactively generate and develop pipeline through a disciplined multi‐channel, multi‐touch prospecting approach. Act as a hunter, identifying new opportunities across departments and agencies and building relationships with both senior leaders and technical practitioners. Lead ...

transition to a full-funnel Growth Marketing model. This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys. You will own the marketing automation ecosystem, leveraging Salesforce/Pardot … lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion using Salesforce data Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes 2. ...