4 of 4 Multi-touch Jobs in London

attribution.* Owning the relationship with an external MMM provider and strengthening confidence in the model.* Connecting MMM outputs with last-click and multi-touch attribution to build a unified view of performance.* Designing and running incrementality tests to validate and optimise spend.* Evaluating top-funnel effectiveness and advising ...

Experience * Strong commercial experience in marketing analytics, driving value across ATL and BTL channels.* Hands-on experience with attribution approaches such as multi-touch attribution and marketing mix modelling.* Experience designing and executing incrementality testing plans.* Strong analytical skills across customer experience, personalisation, and channel performance.* Excellent stakeholder ...

consultative, relationship-driven selling. Key responsibilities Outbound prospecting & pipeline generation: Identify and engage tour operators, travel management companies, and education travel providers through multi-touch sequences (LinkedIn, email, phone, events). Research and prioritise accounts based on fit signals. Consultative discovery & sales cycles: Understand prospect pain points around ...

role you will: Own outbound prospecting and pipeline generation - identify and engage tour operators, travel management companies, and education travel providers through multi-touch outbound sequences (LinkedIn, email, phone, events). Research and prioritise accounts based on fit signals, not just company size. Run consultative discovery and sales ...