1 to 25 of 41 Multi-touch Jobs in London

up via an Umbrella Company/PAYE. This Senior Data scientist required to work with our clients Data Science team to drive Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models. Responsibilities: Oversee and be responsible for data collection including data extraction and manipulation, data analysis and validation. Analyse all datasets to ensure that each More ❯

global company, is seeking a Data Scientist with PyMC & MMM expertise to join their Data Science team. The role focuses on enhancing marketing effectiveness through Marketing Mix Modelling, Multi-Touch Attribution, and other models. Note: This position requires setup via an Umbrella Company/PAYE. Responsibilities: Oversee data collection, extraction, manipulation, analysis, and validation. Analyze datasets to understand More ❯

up via an Umbrella Company/PAYE. This Senior Data scientist required to work with our clients Data Science team to drive Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models. Responsibilities: Oversee and be responsible for data collection including data extraction and manipulation, data analysis and validation. Analyse all datasets to ensure that each More ❯

experience with SEO analytics, including tools like SEMrush, Ahrefs, or Google Search Console Understanding of conversion rate optimisation (CRO) principles and testing frameworks Experience with attribution modelling and multi-touch attribution analysis Background & Soft Skills: University degree in Data Science, Computer Science, Engineering, Mathematics, Economics, or related quantitative field 5+ years of proven expertise in data analytics, preferably More ❯

requirements into technical specifications Understanding the principles and limitations of marketing data collection, including laws and regulations related to data protection and privacy Experience with attribution modeling and multi-touch analytics Strong analytical and problem-solving skills, with a data-driven mindset A track record of success - either demonstrated through promotions at work or through other activities! Highly More ❯

into clear narratives for both technical and non-technical stakeholders Skilled in influencing executives and cross-functional teams to drive strategic outcomes Good understanding of attribution models (e.g., multi-touch, data-driven), incrementality measurement and conversion lift methodologies Familiar with data privacy frameworks and their impact on performance marketing strategies Experience navigating ambiguity with agility to effectively lead More ❯

Power BI, Tableau, etc.). Strong communication skills to convey technical insights to senior stakeholders. Additional Preferred Qualifications: Experience working with Adobe Analytics, Salesforce, Snowflake, Marketo, CDPs, and multi-touch attribution tools. Familiarity with CLTV, cohort analysis, and customer segmentation modelling. Background in working within Revenue Operations or Performance Marketing Centers of Excellence. Exposure to AI-driven modelling More ❯

Power BI, Tableau, etc.). Strong communication skills to convey technical insights to senior stakeholders. Additional Preferred Qualifications: Experience working with Adobe Analytics, Salesforce, Snowflake, Marketo, CDPs, and multi-touch attribution tools. Familiarity with CLTV, cohort analysis, and customer segmentation modelling. Background in working within Revenue Operations or Performance Marketing Centers of Excellence. Exposure to AI-driven modelling More ❯

and product ownership skills. Experience with CI/CD tools such as Azure DevOps Pipelines or GitHub Actions. Desirable: Exposure to Marketing Data Science (e.g., Marketing Mix Modelling, Multi-Touch Attribution) or Operational Research . Experience working in an Agile development environment. What You'll Gain The chance to lead a strategically critical function with high visibility across More ❯

and product ownership skills. Experience with CI/CD tools such as Azure DevOps Pipelines or GitHub Actions. Desirable: Exposure to Marketing Data Science (e.g., Marketing Mix Modelling, Multi-Touch Attribution) or Operational Research . Experience working in an Agile development environment. What You'll Gain The chance to lead a strategically critical function with high visibility across More ❯

management and product ownership skills. Experience with CI/CD tools such as Azure DevOps Pipelines or GitHub Actions. Exposure to Marketing Data Science (e.g., Marketing Mix Modelling, Multi-Touch Attribution) or Operational Research . Experience working in an Agile development environment. What You'll Gain The chance to lead a strategically critical function with high visibility across More ❯

below: Marketing or Media Mix Modelling (understand outputs, perform) Regression/Multi-variate regression analysis Ad Effectiveness research A/B Tests, Lift analysis, Multicell analysis Digital & Multi-touch attribution Media Mix Optimization, based on response curves Extensive experience in delivering presentations to senior stakeholders. Life at WPP Media & Benefits Our passion for shaping the next era More ❯

Events Manager to bring growth innovation to the offline world. You'll also collaborate with Content and Community, Product Marketing, Sales Development and Sales teams to develop effective multi-touch customer journeys that blend online and offline touch points. AI & Tool Innovation : Stay curious about new tools, especially AI, and actively test multiple models including Claude, Perplexity More ❯

ability to derive actionable insights. Knowledge of integration with complementary ad tech stack, and add-ons. Experience collaborating with data science team in Marketing Mix Modelling (MMM) and Multi-Touch Attribution (MTA). Experience in DTC brands in beauty and/or luxury sectors would be a strong bonus. A person who can demonstrate initiative and proactivity, work More ❯

deliver results. Understand best practices in growth, proactively bringing new ideas and best practices to the team. Key Skills Experience in IT Reseller, MSP or Distributor managing multiple multi-touch digital campaigns. Exceptional organisation and communication skills; a true go getter that can drive lead generation and manage high-impact digital campaigns that drive client acquisition. Strong analytical More ❯

insights and apply data driven metrics to drive strong campaigns Excellent communication and collaboration skills while working with internal teams and cross-functional partners Experience planning and implementing multi-touch campaigns, including off-to-on and on-to-offline campaigns, nurture programs, and various types of paid acquisition programs About Smartly Smartly is the AI-powered advertising technology More ❯

to achieve business goals. Key Responsibilities: Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer's buyer's journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts Create nurturing programs: orchestrate nurturing tactics More ❯

to achieve business goals. Key Responsibilities: Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer's buyer's journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts Create nurturing programs: orchestrate nurturing tactics More ❯

success across multiple channels (paid media, email, ABM, content, etc). Work with Head of Marketing Operations to improve marketing attribution models (first-touch, last-touch, multi-touch) to better understand the impact of different campaign activities. Advise on and conduct A/B testing and experimentation to improve conversion rates and audience engagement. Provide strategic More ❯

funnel and low-funnel micro conversions and predictive value. Collaborate closely with analytics to measure click cohort LTV, apply performance insights, and make data-informed optimization decisions. Navigate multi-touch attribution models to better understand true contribution and guide bidding and budgeting strategies. Proactively share insights, identify new growth opportunities, and regularly report on performance, learnings, and next More ❯

revenue, and meetings booked. Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals. Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework. The ability to work out of our London office 3 days a week. What We Offer You... Inclusive Culture More ❯

into campaign improvements - you know what to optimize and when to pivot. Strong copy instincts and the ability to craft or guide compelling, channel-specific messaging. Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.). A growth mindset - you proactively test, iterate, and adapt to improve outcomes. Bonus points if you have More ❯

marketing and digital analytics teams with: Supporting with deep dives in Adobe Analytics Surfacing insights from existing data sources Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience Strong experience working with Adobe Analytics Experience building … Lloyd Dunstall via the Apply link on this page Digital Analytics/Marketing Analytics/Adobe Analytics/Tableau/Marketing Cloud Intelligence/Datorama/Attribution/Multi-touch Attribution Seniority level Seniority level Mid-Senior level Employment type Employment type Contract Job function Job function Analyst Industries Travel Arrangements Referrals increase your chances of interviewing at More ❯

forecast accuracy throughout the Sales organization hierarchy Drive adoption & maximize ROI from our SaaS tools, such as LinkedIn Sales Navigator, ZoomInfo, DemandBase, Gong & Bombora Design, build & execute scalable, multi-touch campaigns using Outreach, in collaboration with Sales & Marketing teams Advocate for improvements to our variable compensation plans during our annual planning process Find creative ways to unlock sales More ❯

into campaign improvements - you know what to optimize and when to pivot. Strong copy instincts and the ability to craft or guide compelling, channel-specific messaging. Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.). A growth mindset - you proactively test, iterate, and adapt to improve outcomes. Bonus points if you have More ❯