London, South East, England, United Kingdom Hybrid / WFH Options
Lorien
up via an Umbrella Company/PAYE. This Senior Data scientist required to work with our clients Data Science team to drive Marketing Effectiveness using Marketing Mix Modelling, Multi-Touch Attribution, and other models. Responsibilities: Oversee and be responsible for data collection including data extraction and manipulation, data analysis and validation. Analyse all datasets to ensure that each More ❯
global company, is seeking a Data Scientist with PyMC & MMM expertise to join their Data Science team. The role focuses on enhancing marketing effectiveness through Marketing Mix Modelling, Multi-Touch Attribution, and other models. Note: This position requires setup via an Umbrella Company/PAYE. Responsibilities: Oversee data collection, extraction, manipulation, analysis, and validation. Analyze datasets to understand More ❯
experience with SEO analytics, including tools like SEMrush, Ahrefs, or Google Search Console Understanding of conversion rate optimisation (CRO) principles and testing frameworks Experience with attribution modelling and multi-touch attribution analysis Background & Soft Skills: University degree in Data Science, Computer Science, Engineering, Mathematics, Economics, or related quantitative field 5+ years of proven expertise in data analytics, preferably More ❯
requirements into technical specifications Understanding the principles and limitations of marketing data collection, including laws and regulations related to data protection and privacy Experience with attribution modeling and multi-touch analytics Strong analytical and problem-solving skills, with a data-driven mindset A track record of success - either demonstrated through promotions at work or through other activities! Highly More ❯
to enable embedding latent representations of entities across our platform. The unique challenges/opportunities that you would help tackle are embedding entities to understand user behavior across multi-touch fragmented journeys in a continuous cold start setting. Get to work on Knowledge Graph Embeddings, Auto-Encoders, Attention etc to enable representing Users and Experiences in a common More ❯
below: Marketing or Media Mix Modelling (understand outputs, perform) Regression/Multi-variate regression analysis Ad Effectiveness research A/B Tests, Lift analysis, Multicell analysis Digital & Multi-touch attribution Media Mix Optimization, based on response curves Extensive experience in delivering presentations to senior stakeholders. Life at WPP Media & Benefits Our passion for shaping the next era More ❯
Events Manager to bring growth innovation to the offline world. You'll also collaborate with Content and Community, Product Marketing, Sales Development and Sales teams to develop effective multi-touch customer journeys that blend online and offline touch points. AI & Tool Innovation : Stay curious about new tools, especially AI, and actively test multiple models including Claude, Perplexity More ❯
CB1 0GG, Cambridge, Cambridgeshire, United Kingdom
Four Squared Recruitment Ltd
collaborative—working closely with Sales in an ABM Pod structure—so you’ll need to thrive in a cross-functional, fast-paced environment. Key Responsibilities Coordinate and execute multi-touch ABM campaigns to engage and convert target accounts Develop compelling segment and persona-focused campaigns using audience insights and market research Collaborate with Marketing Operations on channel optimisation More ❯
to achieve business goals. Key Responsibilities: Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer's buyer's journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts Create nurturing programs: orchestrate nurturing tactics More ❯
to achieve business goals. Key Responsibilities: Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer's buyer's journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts Create nurturing programs: orchestrate nurturing tactics More ❯
consultative role where you'll work closely with stakeholders from discovery to onboarding-and beyond. Your responsibilities: Identify and close high-potential digital publisher accounts Build and execute multi-touch outreach strategies Deliver tailored, data-driven demos that align with publisher goals Own onboarding and success in the intial period for new clients Collaborate with marketing, product, and More ❯
into campaign improvements - you know what to optimize and when to pivot. Strong copy instincts and the ability to craft or guide compelling, channel-specific messaging. Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.). A growth mindset - you proactively test, iterate, and adapt to improve outcomes. Bonus points if you have More ❯
with deep dives in Adobe Analytics Building dashboards in Tableau using Salesforce data Surfacing insights from existing data sources Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience Strong experience working with Adobe Analytics Experience building … Lloyd Dunstall via the Apply link on this page Digital Analytics/Marketing Analytics/Adobe Analytics/Tableau/Marketing Cloud Intelligence/Datorama/Attribution/Multi-touch Attribution More ❯
with deep dives in Adobe Analytics Building dashboards in Tableau using Salesforce data Surfacing insights from existing data sources Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience Strong experience working with Adobe Analytics Experience building … Lloyd Dunstall via the Apply link on this page Digital Analytics/Marketing Analytics/Adobe Analytics/Tableau/Marketing Cloud Intelligence/Datorama/Attribution/Multi-touch Attribution More ❯
with deep dives in Adobe Analytics Building dashboards in Tableau using Salesforce data Surfacing insights from existing data sources Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience Strong experience working with Adobe Analytics Experience building … Lloyd Dunstall via the Apply link on this page Digital Analytics/Marketing Analytics/Adobe Analytics/Tableau/Marketing Cloud Intelligence/Datorama/Attribution/Multi-touch Attribution More ❯
Supporting deep dives in Adobe Analytics Surfacing insights from existing data sources Building dashboards in Tableau using Salesforce data Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience: Strong experience working with Adobe Analytics Experience building More ❯
Supporting deep dives in Adobe Analytics Surfacing insights from existing data sources Building dashboards in Tableau using Salesforce data Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience: Strong experience working with Adobe Analytics Experience building More ❯
for Profits sectors to drive go-to-market success. You’ll collaborate closely with our Sales, Go To Market, Business Development and central Digital Marketing Team to develop multi-touch marketing programmes to generate leads and support revenue growth. You will also build strong relationships with global tech giants - such as Microsoft, Adobe, Apple and Sophos to develop … Marketing environment, ideally within the tech or IT sector. A strategic thinker who can balance big-picture planning with managing hands-on execution. Demonstrable experience in executing successful multi-touch campaigns that generate leads and ROI. Knowledge of the online and offline marketing mix. Strong project management and organisational skills and confidence in handling multiple partner campaigns simultaneously. More ❯
in the heart of a growing company and team - Apply! Responsibilities: Implementation and execution of the Marketing plan to optimize engagement within specific accounts Strategy: create and execute multi-touch marketing plans that focus on demand generation and deal acceleration within our large accounts and most strategic accounts, including ABM-1:1 and 1: few initiatives to help More ❯
into campaign improvements - you know what to optimize and when to pivot. Strong copy instincts and the ability to craft or guide compelling, channel-specific messaging. Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.). A growth mindset - you proactively test, iterate, and adapt to improve outcomes. Bonus points if you have More ❯
Harrogate, England, United Kingdom Hybrid / WFH Options
MET Marketing Recruitment
channels, such as thought leadership, blogs, white papers, social media. Working across product, marketing and sales to provide marketing material across different B2B customer segments and through a multi-touch point approach. Ensure all content is consistent and on-brand, whilst developing the brand guidelines and TOV. Where You'll Be Based: This is a Harrogate based role More ❯
Econsultancy Econsultancy clients come to us to build their knowledge, their teams’ capabilities, validate decisions and benchmark their activity. World class and fresh learning is central to our multi-touch approach to transforming customer skills in digital marketing and eCommerce. The consultancy and learning solutions that we provide for our clients are truly best in class. We’re More ❯