SVP, Head of Marketing Performance
- Hiring Organisation
- WPP
- Location
- London, UK
- Employment Type
- Full-time
user experiences to democratize and utilize campaign and performance data, and the development of advanced analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and Geo-experimentation. Including the use of agentic tooling for automated analytics outputs and conversational data analytics. You will … compelling product vision and strategic roadmap. Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation. Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges. Deep expertise in data architecture ...