CB1 0GG, Cambridge, Cambridgeshire, United Kingdom
Four Squared Recruitment Ltd
collaborative—working closely with Sales in an ABM Pod structure—so you’ll need to thrive in a cross-functional, fast-paced environment. Key Responsibilities Coordinate and execute multi-touch ABM campaigns to engage and convert target accounts Develop compelling segment and persona-focused campaigns using audience insights and market research Collaborate with Marketing Operations on channel optimisation More ❯
to achieve business goals. Key Responsibilities: Drive Demand: In alignment with marketing, sales and industry solution experts, you will use customer's buyer's journey to architect innovative multi-touch engagement programs. Develop derivative campaign content (i.e. LinkedIn, email, etc.) designed to generate awareness, shift perceptions, and acquire net-new marketable contacts Create nurturing programs: orchestrate nurturing tactics More ❯
with deep dives in Adobe Analytics Building dashboards in Tableau using Salesforce data Surfacing insights from existing data sources Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience Strong experience working with Adobe Analytics Experience building … Lloyd Dunstall via the Apply link on this page Digital Analytics/Marketing Analytics/Adobe Analytics/Tableau/Marketing Cloud Intelligence/Datorama/Attribution/Multi-touch Attribution More ❯
Supporting deep dives in Adobe Analytics Surfacing insights from existing data sources Building dashboards in Tableau using Salesforce data Using Marketing Cloud Intelligence to activate marketing data Exploring multi-touch attribution and supporting early steps in attribution modelling Contributing to personalisation initiatives tied to app and campaign performance Skills & Experience: Strong experience working with Adobe Analytics Experience building More ❯
for Profits sectors to drive go-to-market success. You’ll collaborate closely with our Sales, Go To Market, Business Development and central Digital Marketing Team to develop multi-touch marketing programmes to generate leads and support revenue growth. You will also build strong relationships with global tech giants - such as Microsoft, Adobe, Apple and Sophos to develop … Marketing environment, ideally within the tech or IT sector. A strategic thinker who can balance big-picture planning with managing hands-on execution. Demonstrable experience in executing successful multi-touch campaigns that generate leads and ROI. Knowledge of the online and offline marketing mix. Strong project management and organisational skills and confidence in handling multiple partner campaigns simultaneously. More ❯