Head of Marketing Data Science and Analytics
- Hiring Organisation
- StoneX
- Location
- London, UK
- Employment Type
- Full-time
Establish measurement and insight frameworks across channels, campaigns and customer segments. Own the marketing measurement strategy, including Brand Tracking, Marketing Mix Modelling (MMM), Multi-Touch Attribution, Incrementality Testing, Funnel Conversion and Customer Journey Analytics. Define KPIs and reporting standards across Marketing, CRM and Lifecycle programmes. Deliver forward-looking ...