Digital Analytics Lead - CRM
- Hiring Organisation
- The Norton Motorcycle
- Location
- Solihull, West Midlands (County), United Kingdom
- Salary
- £ 60 K
identification through nurturing and conversion.Measure prospect engagement and movement across every stage of the funnel.Track, analyse, and optimise engagement, response rates, and conversion performance.Develop attribution models that evaluate the impact of multiple outreach channels.Partner with CRM and Marketing teams to improve campaign effectiveness and customer conversion.Deliver content performance … stakeholders.Influence organisational actions through customer-centric, data-driven storytelling.Personal Specification:Skills & ExpertiseDeep expertise in CRM analytics, customer journey analytics, and funnel measurement.Strong understanding of attribution modelling and online-to-offline conversion tracking.Hands-on experience with CRM and MarTech platforms.Advanced knowledge of analytics and visualisation tools such as Adobe Analytics ...