Head of Data Science
- Hiring Organisation
- Jobleads-UK
- Location
- Greater London, England, United Kingdom
relationship between subscriber behaviour/engagement and retention/value, marketing and media optimisation, understanding the drivers of content performance, pricing and discounting strategy, customer lifetime value modeling, etc. Personalisation: Rapidly maturing our recommendation and pricing engines to drive improvements in subscriber acquisition, engagement, retention and lifetime value metrics … Modelling, retention drivers, and simulation models) to move the business from descriptive "what happened" to prescriptive ‘what next’ and "what if" insights. Personalisation Strategy & Activation: Oversee the Personalisation Analysts in their close collaboration with Marketing and Product teams to identify and execute opportunities using our CDP and activation ...