Principal Consultant – CRM & Next-Best-Action Decisioning
- Hiring Organisation
- Jobleads-UK
- Location
- City of Edinburgh, Scotland, United Kingdom
will help leading organisations modernise how they plan, deliver and measure customer engagement, collaborating with clients to design future‐fit customer engagement strategies, martech roadmaps, and marketing ops models, that drive real business outcomes and deliver more personalised and effective customer experiences. This a role that offers variety, challenge … engagement. Leads teams of consultants and client personnel to design and implement NBA frameworks. Expertise in arbitration design, decision strategies, and business prioritisation. Shapes roadmaps and maturity progression — guiding clients from campaigns to always‐on NBA decisioning. Strong client relationship and delivery management experience across complex, multi‐stakeholder environments. Coaches ...