Director of Digital Marketing (B2B) - Evinova
- Location
- Cambridge, England, United Kingdom
processes Establish and govern campaign planning, measurement, multi-touch attribution, reporting, and test-and-learn standards across markets and programmes Set the strategy for SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, Google Ads, website performance, and conversion rate optimisation Champion the responsible adoption of AI across marketing, including predictive analytics … Salesforce Marketing Cloud, and enterprise martech ecosystems Proven track record of establishing marketing measurement, ROI, attribution, and executive reporting frameworks Broad expertise across SEO, AEO, GEO, PPC, paid social, marketing automation, website optimisation, and conversion strategy Demonstrated success partnering with Sales, Revenue Operations, Product Marketing, Communications, and IT to accelerate ...